North America Improving For Fjällräven’s Parent In Q2

In his quarterly note to shareholders, Martin Nordin, CEO of Fjällräven’s parent Fenix Outdoor International said the company saw continuing improvement in the second quarter in North America, especially with its direct-to-consumer segment sales nearly back to 2019 levels. However, weakness in Kanken backpacks continues to hold back a more meaningful recovery. 

REI And Arc’teryx Explore Shift To Circular Commerce

At the recently-held NRF Retail Converge, Ken Voeller, director, circular commerce, REI and Karen Campbell, strategic planning and new business development director, Arc’teryx, discussed the ways their expanding resale programs are helping to reach their sustainability goals and customers.

StockX Sees New Categories Accelerate First-Half Growth

In its mid-year report, StockX revealed another period of explosive growth with the help of expansion into categories beyond sneakers. The report also details the fastest-growing brands across core categories including sneakers, electronics, collectibles, apparel, and accessories. Said StockX CEO Scott Cutler, “There are strong synergies between our core sneaker enthusiasts and those customers who are passionate about apparel, accessories, collectibles, and gaming.”

RBFF Fishing Study Finds Spike In First-Time Fishing Participants

A new study from the Recreational Boating & Fishing Foundation (RBFF) found that first-time fishing participants climbed to 4.4 million in 2020, a surge of 42 percent year-over-year. Like patterns seen in other outdoor activities, fishing reached new and diverse audiences as individuals picked up the sport as a remedy for COVID-19-related stress and anxiety.

IHRSA Annual Report Finds Fitness Industry Flexing To Rebound

The IHRSA (International Health, Racquet & Sportsclub Association) estimated that the U.S. fitness industry lost $20.4 billion in revenue in 2020, just one year after generating an all-time high of $35 billion, according to the organization’s recently released 2021 IHRSA Global Report. However, the report outlined reasons to be optimistic for the industry’s prospects partly as health became a higher priority during the pandemic.

Deloitte: Back-To-School Spending To Reach Highest Level In Years

Deloitte’s 2021 Back-to-School Survey*, found that back-to-school spending at Kindergarten through 12th grade (K-12) will grow 16 percent this year, reaching its highest level in recent years as clarity surrounding the upcoming school year and consumer sentiment rise. Deloitte joins a chorus of others forecasting a strong rebound in back-to-school selling. In a separate survey, Deloitte found a more modest recovery for back-to-college spending, up 5 percent.

Inside The Call: Hydro Flask Recaptures Robust Growth In Q1

Hydro Flask resumed its strong growth rate in the first quarter ended May 31 after being disrupted by changing behaviors and store closures during the pandemic, according to the quarterly report of its parent, Helen of Troy. The water bottle brand also saw significant gains in market share in the period.

ABG Looks To Further Deconstruct Brand Building With IPO

In the prospectus for his company’s IPO, Jamie Salter, founder and CEO of Authentic Brands Group (ABG), discussed how he came up with the digital-first licensing platform that he believes “deconstructs and reconstructs” the traditional brand-building model. He wrote, “I came to realize that most brands were structured for a different era — before the speed of digital and the complexity of global; antiquated, and ultimately difficult to retool as the market and the consumer evolves.”

KPMG Study Predicts Spike In Back-To-School Spending

The 2021 school year will see a return to normalcy with in-person school resuming across the country, according to KPMG’s “Welcome To The New “Back To School” survey. Spending for pre-school and college students is expected to spike 32 percent and 13 percent, respectively, compared to 2020. Spending for middle school and high school students is only expected to be up 3 and 4 percent respectively.

Encouraging Signs For Ski From Latest SIA Report

In SIA’s first report of 2021 on the impacts from COVID-19, snowsports enthusiasts were found to overestimate their ability to participate in their favorite winter activities in the recently wrapped up 2020/21 season. However, they made snowsports-related purchases at a higher rate than expected heading into the season and were excited about the 2021/22 season.

Brooks Momentum Accelerates In 2021

In an interview on CNBC unveiling Brooks Running’s new 2030 planet strategy, Jim Weber, CEO, reported sales are up 60 percent year-to-date and projected the overall running opportunity could double over the next ten years coming out of the pandemic.

Pure Barre Parent Sees Boutique Fitness Recovery In 2022

Xponential Fitness announced plans to go public despite seeing a sharp decline in franchising revenues over the last year due to the pandemic. However, the parent of Pure Barre, Club Pilates and CycleBar predicted boutique fitness would recover by 2022 and again grow faster than the broader fitness club industry.