Appalachian Gear Company introduced a sleeping bag with All-Paca fabric. The water-resistant, breathable Ugly Bag is the first sleeping bag to use 100 percent alpaca fleece for insulation. The patent-pending Ugly Bag provides an alternative to down insulation. All-Paca Fleece is “naturally insulating without having to rely on loft and insulates even when wet. All-Paca […]
Author: SGB Media
Supreme Court Rules NCAA Can’t Limit Benefits To Student Athletes
The Supreme Court ruled unanimously on Monday that the NCAA cannot limit education-related benefits, like computers, musical instruments and paid internships, that colleges could offer their star student-athletes. The ruling opens the door for future legal challenges in the NCAA’s decades-old fight over paying student-athletes.
360 Collective To Host Southeast Paddlesports Experience In August
360 Adventure Collective will host its first Southeast Paddlesports Experience August 24-25 at the U.S. National Whitewater Center in Charlotte, NC.
Thermore Introduces Ecodown Fibers Genius
Thermore Ecodown Fibers Genius is the next step into the brand’s evolution of manufacturing free fibers a global platform for apparel. When used in a garment, Ecodown Fibers Genius allows the fibers to intertwine creating an even and stable layer of insulation to minimize cold spots and clumping. Thermore researchers defined it as “a hybrid […]
PXG Opens Eighth Store
PXG, the golf club maker, announced the opening its eighth U.S. location. The latest, a more than 4,000-square-foot facility in The Shops at Norterra in the company’s home state of Arizona, marks the third PXG store to open in the past 12 months.
U.S. Trail Running Conference Webinar Shines A Spotlight On Safety
The sixth webinar in a nine-webinar series produced by the U.S. Trail Running Conference and presented by the trail registration platform UltraSignup was hosted on June 17.
Eagle Creek To End Operations By Late 2021
VF Corp has confirmed plans to cease operations of the Eagle Creek, the travel accessories, luggage and daypack brand, this fall.
Shoe Carnival Issues Robust Annual Guidance
Shoe Carnival Inc. issued its full-year guidance that calls for earnings to double year-ago levels and come in ahead of current Wall Street targets. The off-pricer’s Board of Directors also authorized a two-for-one stock split.
Vega Sold To Florida-Based PE-Firm
WM Partners, a private equity firm based in Aventura, FL, has agreed to acquire Vega, a Canadian provider of plant-based protein powder products, from food and beverage conglomerate Danone.
Ralph Lauren Gets Into Gaming With G2 Esports Partnership
Ralph Lauren Corp. entered the esports industry through a partnership with the European organization G2 Esports.
Golftec Opens Custom Fitting Location Near Seattle
Golftec announced the opening of an instruction and club fitting center in Redmond, WA.
DIVERTsessions To Open In Santa Ana
DIVERTsessions, an outdoor 45,000-square-foot action sports venue, will launch at MainPlace Mall in Santa Ana, CA for an initial three-month run this summer.
Isbjörn Of Sweden Introduces Shaun Collection With Recycled Wool For SS22
Isbjörn of Sweden will add 46 percent recycled wool from Italy to its Shaun Hoodie and Jumpsuit in its Spring/Summer 2022 collection. Shaun replaces Isbjörn’s Wooly range, which was first launched in 2018, continuing the company’s green promise to use sustainable fabrics and manufacturing processes and fine-tuning existing products to make them more sustainable and […]
FTI Consulting Projects U.S. Online Retail Sales To Reach $865 Billion in 2021
With an improving economic outlook and accelerating growth of online shopping since the start of the COVID-19 pandemic, the Retail & Consumer Products practice at FTI Consulting, Inc. projects U.S. online retail sales will reach $865 billion in 2021, with nearly two-thirds of Amazon Prime Day shoppers surveyed saying they intend to spend more during this year’s event than they did in 2020.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal