Brooks Running outlined its 2030 planet strategy that includes a commitment to achieve net-zero carbon emissions by 2040.
Author: SGB Media

Echelon Fitness Partners With Pitbull
Grammy-winning artist Pitbull (a.k.a Armando Christian Perez) has become an investor in Echelon Fitness and reached an agreement to provide a dedicated content channel and exclusive products.

Gympass Doubles Valuation In New Funding Round
Gympass announced that Softbank, General Atlantic, Moore Strategic Ventures, Kaszek, and Valor Capital Group, are supporting the company with a new investment round of $220 million.

COVID-19 Lockdowns Impact Australian Trade
Kathmandu Holdings Ltd. (NZX/ASX: KMD) (Group) provided the following trading update today following the recent announcement of additional COVID-19 restrictions in New South Wales, Australia.
Hologenix Introduces Pure White Celliant
Hologenix announced that its R&D team had found a way to embed its flagship product, Celliant, into fibers that allow those fibers to be pure white, expanding the potential application of Celliant. Making pure white possible also makes delicate pastel fabrics possible or any color. Pure white Celliant still captures and converts body heat into […]
Igloo x Sanrio Release Hello Kitty Inspired Coolers For Summer 2021
Igloo and Sanrio released a collection of Little Playmate coolers, soft coolers and drinkware with Hello Kitty and Friends embellishments. This collection features six new styles and includes the first Igloo stainless steel can tumblers and cooler bags. “We always love teaming up with Sanrio,” said Brian Garofalow, CMO, Igloo. “So, we’re especially excited for […]
Bollé Adds Lightweight And Eco Products To S22 Helmet + Sunglass Collections
Bollé, committed to driving innovation through its EPIC Design Center in Lyon, France, leads the way with ultra-lightweight sunglasses and Eco-driven cycling helmets for the Summer 2022 season. The EPIC Center (Excellence in Product Innovation and Creativity) uses input from its athletes, engineers and designers to make products that span from last years RYFT helmet […]
Twisted X Introduces Tech X CellStretch Technology For Western Boots
Twisted X, a Twisted X Global Brands company, announced the launch of Tech X, next-level comfort for Western cowboy boots. Using Twisted X’s patent-pending CellStretch technology, featured in Twisted X’s work, outdoor and casual collections, Tech X marks the first cowboy boot with “cloud-like comfort” built into a Western boot. “The Western footwear industry has […]

Bill Hicks & Co. Appoints Sales/Customer Service Manager
Bill Hicks & Co., Ltd. announced the addition of Chris Jordan to its management team as sales/customer service manager.

Skechers Named Official Team Footwear Supplier Of 2021 Solheim Cup
For the first time, Skechers has been named the official footwear supplier of both the European and United States Solheim Cup Teams for the 2021 tournament.

Sweet Protection’s Trailblazer Mips Helmet Tops Virginia Tech Helmet Rating
Sweet Protection announced that its Trailblazer Mips Helmet had received the highest rating of more than 120 helmets tested by the Virginia Tech Biomechanics Helmet Lab. In collaboration with the Insurance Institute for Highway Safety, the Virginia Tech Biomechanics Helmet Lab tests helmets to evaluate their ability “to reduce linear acceleration and rotational velocity of […]

VF Corp Completes Sale Of Occupational Portion Of Work Segment
VF Corporation announced that it has completed the sale of the occupational portion of its Work segment to a subsidiary of Redwood Capital Investments, LLC, a diversified holding company.

Phunkshun Wear Hires Sales Manager
Phunkshun Wear, a Denver, CO-based company, has also hired Patrick Meehan as its new sales manager.
Phunkshun Wear Introduces New Line Of Neck Tubes
Phunkshun Wear has introduced a new product line of neck tubes to expand its footprint during an expansion year for the brand. Phunkshun Wear, founded in 2011 in Denver, CO, was created to meet the needs of ski and snowboard instructors. The company has since built its reputation on developing lightweight balaclavas and protective neck tubes […]

Nuyarn Is Foundation Of Artilect Fall 2021 Collection
Artilect and TMC Ltd. collaborated on designing a range of technical apparel and accessories using Nuyarn, a proprietary spinning technology. Nuyarn is the foundation for Artilect’s Fall 2021 collection of base layers, mid-layers and accessories, designed for warm to lightweight performance. For Spring 2022, Artilect designers tapped into the potential of Nuyarn to create a […]