Grammy-winning artist Pitbull (a.k.a Armando Christian Perez) has become an investor in Echelon Fitness and reached an agreement to provide a dedicated content channel and exclusive products.

Pitbull’s investment in the company comes eight months after Echelon launched fully licensed music offering with MediaNet. The news also comes six months after Echelon completed a $65 million financing round led by Goldman Sachs Growth.

“It is truly an honor to partner with Echelon Fitness,” said Pitbull. “With this new venture, we look forward to producing new avenues for music and fitness. Music is the universal language. Fitness is a cultural movement. Together we will create a powerful generation.”

Photo courtesy JC Olivera/Wireimage