The University of Texas at Austin announced a licensed merchandise strategy that includes new exclusive partnerships with Fanatics and HanesBrands to lead the development of a collection of fan apparel across all retail channels.
Author: SGB Media

Recall: ElliptiGO Arc Bicycles
About 3,800 ElliptiGO Arc bicycles are being recalled. According to a statement from the CPSC, the bicycle frame could break while riding, posing fall and injury hazards to the user.

Helen Of Troy’s Houseware Segment Delivers Six Percent Growth In Second Quarter
Helen of Troy reported sales in its Housewares segment increased 6.6 percent in the second quarter due to strong sales at brick and mortar stores for OXO and Hydro Flask brands. The Housewares segment is now expected to deliver growth of 9 to 11 percent for the year, up from 7 to 9 percent previously.
Astral Limited Edition Lifejacket Pays Homage To Green River
Astral’s limited edition lifejacket, the LE Heron GreenJacket, pays homage to the influence the Green River has had on the brand, its employees and whitewater kayaking and as such will donate 10 percent from the sale of each jacket to the Green River Access Fund. Located south of Astral’s Asheville, NC headquarters, the Green […]

Sqairz Appoints EVP Of Marketing
Sqairz, the golf shoe company, appointed industry veteran, David Lowe, as executive vice president of marketing.

PacSun To Accept Cryptocurrency
Pacsun said it is the first major brand in the fashion and retail space to accept bitcoin and other cryptocurrencies.

Evo Acquires Callaghan Country Wilderness Adventures
Outdoor retailer and lifestyle brand Evo announced the acquisition of Whistler, BC-based Callaghan Country Wilderness Adventures (CCWA), owner of the popular ski destination Journeyman Lodge.

Topps Announces Nippon Professional Baseball Organization License Agreement
The Topps Company Inc. announced a 2021 licensing agreement with the Nippon Professional Baseball Organization (NPB) for the production and distribution of trading cards in Japan.

WePlayed Sports Raises $2 Million Seed Round
WePlayed Sports announced the closing of a $2 million seed round. This round of funding was led by Ryan Moore, Founder of Accomplice, with participation from other firms, including Techstars and Correlation Ventures.

Dugout Ventures Announces Strategic Addition To Board
Dugout Ventures, an early-stage investment private equity group formed by current and former professional baseball players including Nolan Ryan, Barry Larkin, David Ortiz, and strategic industry executives, announced the appointment of Dr. Prakash Patel to the company’s Board of Directors, effective immediately.

Macy’s Appoints Board Members
Macy’s Inc. announced the appointment of Ashley Buchanan, chief executive officer of The Michaels Companies, and Tracey Zhen, president of Zipcar, to its board of directors.

Dimension-Polyant Cradle-To-Gate CleenTec Seal To Recognize Eco-Friendly Materials
Dimension-Polyant, a producer of sailcloth and manufacturer of X-Pac 100 percent waterproof laminates developed for packs and bags, has created a multi-tiered sustainability initiative. With the goal of minimizing its negative impact on the environment, Dimension-Polyant’s sustainability program is built around climate-neutrality, sustainably sourced materials, the longevity of its products, and recycling methods for its […]

REI To Hold #OptOutside For Seventh Year
This November, REI will once again close its 171 retail stores, distribution centers, call centers, and headquarters on Black Friday. The closures mark the seventh straight year of its #OptOutside campaign.

Decathlon Signs On As Official Partner Of Cofidis Cycling Team
Starting January 1, 2022, Decathlon will return to the professional cycling circuit with the UCI World Tour Cofidis cycling team as the official supplier of performance cycling apparel and activewear for the Cofidis men, women and para-cycling teams.

Adidas To Sponsor UEFA Women’s Champions League
Adidas signed on as the exclusive global sponsor of UEFA Women’s Champions League. This marks the first global sponsorship of the multi-year broadcast partnership between UEFA, DAZN and YouTube.