New Balance announced the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives and brand associates “that will enable strategic decisions powered by shared values, culture, and community.” The new structure reflects a shift in its athlete endorsement deals toward a partnership model relationship over a sponsorship.
Author: SGB Media
KOM Cycling Signs Bob Elliot & Co., Ltd. To Expand Distribution Network
KOM Cycling announced the expansion of its distributor network with Bob Elliot & Co. Ltd. The new partnership and full range of products will be available across the UK starting in October.
Crossfit Announces Beta Launch Of Affiliate Partner Network
CrossFit announced the beta launch of the CrossFit Affiliate Partner Network (APN), an online purchasing hub where CrossFit affiliates can get consolidated access to CrossFit’s partner, including affiliate-only discounts, revenue opportunities and member acquisition programs.
REI Co-op To Open Store In Athens
REI Co-op announced plans to open a retail store in fall 2022 in Athens, representing its sixth store in Georgia.
The NPD Group To Be Acquired By Hellman & Friedman
The NPD Group announced that Hellman & Friedman, the private equity firm, has made a binding offer and entered into an exclusive agreement to acquire the company.
Youth Enrichment Brands Acquires i9 Sports
Youth Enrichment Brands, a new platform supporting youth activities, launched following the acquisition of i9 Sports. Youth Enrichment Brands also operates Nike Sports Camps and U.S. Baseball Academy, the “country’s largest network of youth baseball and softball camps.”
Centric Brands Announces Expansion Of Izod Partnership
Centric Brands, LLC announced an expansion of its Izod licensing agreement with Authentic Brands Group, Izod’s owner, for new product categories including men’s sportswear, activewear and golf apparel.
Moosejaw Opens Store In Bentonville
Walmart-owned Moosejaw is opening a retail store in Arkansas on October 21. The store is located in Bentonville, near to where Sam Walton opened his 5 & 10 in 1950.
Fleet Feet Adds Florida Locations With Acquisition Of FITniche
Fleet Feet announced that it has successfully acquired specialty running retailer FITniche and its three locations in the Tampa, FL area.
Teva x Cotopaxi Collaborate On Cold-Weather Capsule Collection
Teva, a division of Deckers Brands (NYSE: DECK), announced it has created a cold-weather capsule collection in collaboration with Cotopaxi. The brands also announced they would donate $30,000 to the Boys and Girls Club of Denver and Hollywood to assist those facing systemic issues. The capsule collection features two styles from each brand, the multicolored ReEmber […]
AKU Outdoor Appoints Midwest And Great Lakes Reps
AKU announced that Parallel 45 Sales Group has been retained as its new sales team partner.
L.L. Bean Seeing Back Orders Grow Amid Supply Chain Strains
L.L. Bean is seeing back orders build as it grapples with challenges securing product amid the ongoing port congestion and other supply chain challenges, CEO Stephen Smith told WCVB-TV.
Aquasphere Launches R&D Hub
Aquasphere announced it has created an R&D Hub to develop its swim product. Launching in partnership with CN Antibes, the French swim club led by four-time Olympic gold medalist Alain Bernard, the R&D Hub is planned to expand to North America and the Asia Pacific to support its product offerings in these regions.
Anta Sports Sees Q3 Sales Gains
Anta Sports reported retail sales of its core Anta brand increased low-teens in the third quarter year-over-year and delivered mid-teens positive growth as compared to the same period of 2019.
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