JD.com Partners With Shopify

Chinese online retailer JD.com announced it had formed a strategic partnership with Ottawa-based Shopify to help U.S. merchants sell their products in Mainland China. The partnership marks a step up in the China expansion for Shopify and is another in JDs internationalization trajectory.

Trango Climbing Hires Director Of Product

Trango announced Ty Foose as their new director of product. As one of the original founders of the climbing hold brand eGrips, acquired by Trango in 2002, Foose’s experience will be vital as the brand continues to expand innovation upon all product ranges from sport, trad, gym, bouldering, to alpine climbing.

Honey Stinger Launches NIL Program

Honey Stinger launched its College Hive NIL (Name, Image, Likeness) program for collegiate athletes. The program is an extension of its athlete ambassador community, The Hive. “Honey Stinger is used by over 250 NCAA programs and is trusted by strength coaches and dietitians from all Power 5 Conference schools,” said Rich Thompson, interim CEO, Honey […]

LifeStraw Introduces Peak Series Water Filtration Products For The Backcountry

LifeStraw announced the spring launch of its Peak Series water filtration systems designed for use outdoors and in the backcountry. Building on the success of the original LifeStraw design, the Peak Series features five models in lightweight and compact carrying options and includes the re-designed Personal Water Filter Straw, 650ml and 1L Collapsible Squeeze Bottle […]

HEST Partners With 1% For The Planet

HEST, the manufacturer of outdoor sleeping gear, announced it has partnered with 1% for the Planet. “At HEST’s core is the belief in protecting the outdoors that we enjoy and recreate in every single day,” said Founder & CEO Aaron Ambuske. “We are honored to join the 1% community and are committed to a giving […]

HEST Announces Team Growth

HEST, the manufacturer of outdoor sleep products, announced three new hires—Frank Pet, chief financial officer; John Maguire, digital marketing manager; and Jeff Krahenbuhl, sales director.

Costa Partners With Kevin VanDam

Costa is partnering with bass fishing’s most decorated angler, Kevin VanDam,  who will wear Costa sunglasses during the Major League Fishing Bass Pro Tour. “I am so excited to be joining the Costa family. No eyewear brand is more committed to anglers than Costa. Their selection of frames, lens options and lens technology is simply […]

Prana Releases CO2 Reducing Cold-Weather Active Collection For FW22

Prana released its cold-weather active collection for Fall/Winter 2022. The Alpine Air series and Insulo Stretch Hooded Jackets use PrimaLoft P.U.R.E Black technology which “reduces carbon emissions by 70 percent during the production process. This carbon offset is equivalent to more than 10,500 trees capturing a year’s worth of CO2 from the atmosphere.”* “We have […]