Chinese online retailer JD.com announced it had formed a strategic partnership with Ottawa-based Shopify to help U.S. merchants sell their products in Mainland China. The partnership marks a step up in the China expansion for Shopify and is another in JDs internationalization trajectory.
Author: SGB Media
Atomic Appoints Creative Director, Freeride And Freeski
Atomic has hired freeskier and artist, Chris Benchetler, as creative director, Freeride and Freeski. In this role, he is responsible for visuals, creative and design for the brand’s global freeride and freeski products.
Trango Climbing Hires Director Of Product
Trango announced Ty Foose as their new director of product. As one of the original founders of the climbing hold brand eGrips, acquired by Trango in 2002, Foose’s experience will be vital as the brand continues to expand innovation upon all product ranges from sport, trad, gym, bouldering, to alpine climbing.
GOA Report: 2021 Growth At Specialty Independent Outdoor Retail
GOA released sales data showing an uptick in holiday season sales and a record-setting two years of sales increases.

SRAM Acquires Hammerhead
SRAM announced Wednesday the acquisition of Hammerhead which makes the Karoo 2 GPS cycle computer.
Women’s Sports Foundation Welcomes New President And Board Of Trustees Chair
The Women’s Sports Foundation (WSF) welcomed Olympic and World Champion in ice hockey and New Jersey Devils (NHL) Manager, Player Development Meghan Duggan as its new President, and Executive Director of the Ivy League Robin Harris as its Board of Trustees Chair.
Honey Stinger Launches NIL Program
Honey Stinger launched its College Hive NIL (Name, Image, Likeness) program for collegiate athletes. The program is an extension of its athlete ambassador community, The Hive. “Honey Stinger is used by over 250 NCAA programs and is trusted by strength coaches and dietitians from all Power 5 Conference schools,” said Rich Thompson, interim CEO, Honey […]

LifeStraw Introduces Peak Series Water Filtration Products For The Backcountry
LifeStraw announced the spring launch of its Peak Series water filtration systems designed for use outdoors and in the backcountry. Building on the success of the original LifeStraw design, the Peak Series features five models in lightweight and compact carrying options and includes the re-designed Personal Water Filter Straw, 650ml and 1L Collapsible Squeeze Bottle […]

HEST Partners With 1% For The Planet
HEST, the manufacturer of outdoor sleeping gear, announced it has partnered with 1% for the Planet. “At HEST’s core is the belief in protecting the outdoors that we enjoy and recreate in every single day,” said Founder & CEO Aaron Ambuske. “We are honored to join the 1% community and are committed to a giving […]
HEST Announces Team Growth
HEST, the manufacturer of outdoor sleep products, announced three new hires—Frank Pet, chief financial officer; John Maguire, digital marketing manager; and Jeff Krahenbuhl, sales director.
Costa Partners With Kevin VanDam
Costa is partnering with bass fishing’s most decorated angler, Kevin VanDam, who will wear Costa sunglasses during the Major League Fishing Bass Pro Tour. “I am so excited to be joining the Costa family. No eyewear brand is more committed to anglers than Costa. Their selection of frames, lens options and lens technology is simply […]
Prana Releases CO2 Reducing Cold-Weather Active Collection For FW22
Prana released its cold-weather active collection for Fall/Winter 2022. The Alpine Air series and Insulo Stretch Hooded Jackets use PrimaLoft P.U.R.E Black technology which “reduces carbon emissions by 70 percent during the production process. This carbon offset is equivalent to more than 10,500 trees capturing a year’s worth of CO2 from the atmosphere.”* “We have […]

Kent Watersports Rebrands To Kent Outdoors, Acquires BOTE And Kona Bicycles
Seawall Capital, the private equity owner of Kent Watersports, announced the company’s rebranding to Kent Outdoors and the acquisition of BOTE and Kona Bicycles. It said the rebranding and acquisitions would help the company better serve America’s growing interest in the great outdoors on and off the water.
Cap America Hires Sporting Goods National Sales Manager
Cap America Inc. has hired Tim Nixon as its sporting goods division national sales manager.
361 Degrees Sees High-Teens Growth In Fourth Quarter
361 Degrees International, Ltd. reported retail sales of 361º core branded products for the fourth quarter of 2021 recorded high-teens growth compared to the same period of 2020.