SRAM announced Wednesday the acquisition of Hammerhead, which makes the Karoo 2 GPS cycle computer.
This transaction was completed on December 30, 2021.
“The brand fit is seamless and they are driven by the same principles as SRAM which is innovation that improves the cycling experience. We are excited at what the future holds,” said Ken Lousberg, SRAM CEO.
SRAM’s portfolio includes Quarq power meters, Zipp wheels, RockShox suspension, and Truvativ bars and cranksets, among others. In February 2021, the Chicago, IL-based company bought Time pedals.
Hammerhead will join SRAM’s portfolio and continue to develop its Karoo product line under the SRAM portfolio.
“We are excited about this acquisition and excited that their team will continue to design, manufacture and sell technology and quality leading head units that work with every brand of drivetrain,” said Clint Weber, SRAM vice president of growth.
With the merger, Hammerhead will have access to more cash and a direct technology pipeline to integrated electronics, including SRAM’s wireless drivetrain, Quarq’s crank-based power meters and RockShox’s Reverb AXS dropper post. This integration is expected to improve its ANT+ and Bluetooth standards used by brands to exchange rider and bike data.
Photo courtesy Hammerhead