Asics America has relaunched its sublimation offering for team sports through a new partnership with the largest sublimation manufacturer in the West.
Author: SGB Media

Goat Signs Multi-Year Partnership With Paris Saint-Germain
The Los Angeles-based online retailer Goat has signed a multi-year global partnership with Paris Saint-Germain, the French sports giant, as its official sleeve partner.

Peloton Raises Monthly Subscription Fee For First Time
Peloton is hiking the monthly fee for its on-demand fitness content for the first time in its eight years in existence in North America while reducing prices across its Bike, Bike+ and Tread products.

March Retail Sales Grew Despite Higher Inflation
Retail sales grew in March even as inflation edged higher, the National Retail Federation said. The U.S. Census Bureau said overall retail sales in March were up 0.5 percent seasonally adjusted from February and up 6.9 percent year over year.

FDRA Study: Inflation Impacting Footwear Sales
FDRA’s 2022 national spring shoe shopper survey, found 44 percent of consumers are putting off purchases on all goods is their strategy in this high inflation environment.
NBA And Foot Locker Europe Announce Multiyear Partnership Expansion
The National Basketball Association (NBA) and Foot Locker Europe announced a multi-year partnership expansion that will see the NBA and Foot Locker Europe refurbish basketball courts and host youth basketball clinics and events across Europe.
Hammerhead Promotes Vice President Of Product
Hammerhead, the Karoo 2 cycling computer maker, promoted Jessica Braun to vice president of product. In her new role, she will lead its software and hardware teams.
SuuntoPlus Guides Offer Real-Time Guidance On Suunto GPS Watches
Whether you follow a training program, structured intervals or race nutrition plan, SuuntoPlus Guides could help. Fourteen companies have built their features into all Suunto 9, 5 and 3 watches. A key benefit is the auto-sync of structured workouts and interval sessions from training and coaching platforms. Once a person’s coach has planned a session […]
100% Partners With Top Snow Athletes Timed With First Snow Goggle Collection
100% has signed partnerships with some of the top snow athletes globally, including Zoi Sadowski-Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson. The next generation of snow athletes combined with veteran big-mountain skiers ushers in a new category for the maker of snow goggles. “There’s a place for athletes craving something new and […]
Outdoor Vitals SS22 Line Highlights Performance Gear For The Backcountry
Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, announced its new product releases for SS22; they include: Tern Ultralight Merino Wool Shirts are available in short sleeve and long sleeve hooded options; the shirts have a 115-gram weight and use NuYarn technology to create a lightweight, odor-resistant, and breathable fabric. Both shirts have ample stretch, UPF […]
OrthoLite Introduces ESD Shield Insole Technology For Work And Service Footwear
OrthoLite introduces OrthoLite ESD Shield, the mechanically-bonded electrostatic discharge protection insole technology. OrthoLite ESD Shield is available in molded insoles with full heel-to-toe ESD protection. Suited for work and service footwear, “ESD Shield is a top cover system that uses OrthoLite’s patented Fiber-Fusion technology using conductive copper fibers that require no glue and is mechanically […]
100% Signs Olympic Medalist Molly Seidel
100%, the San Diego-based sports performance company, has signed elite runner and Olympic medalist, Molly Seidel, to train and race in its Sport Performance and Active Performance eyewear collections. “Molly is a tenacious, strategic and driven athlete that participates for the love of running,” said 100% VP of global marketing and sales, Gwen van Lingen. […]

Helinox Café Chair And Café Table Offer Taller, More Upright Setup
Helinox offers a portable Café Chair and Café Table that integrates the shape and comfort of its Chair One but sits higher off the ground and with a more upright sitting posture. The Helinox design team upgraded the structure with stronger hubs, a broader base and larger diameter alloy legs to support the taller height. […]
Dakine Relaunching Fish Category With Gear Storage and Accessories
Dakine relaunched its fishing category, Dakine Fish, initially launched in the ’80s, and includes fish bags, tackle storage, gloves, and headwear for saltwater and freshwater fishing. “Dakine’s Hawaiian roots have directly shaped the design and function of the fish category,” said Micah Nickens, surf marketing manager. “This line was inspired by local Hawaiian anglers that […]
Norrøna Releases 2021 Corporate Social Responsibility Roadmap Results
Norrøna released the results of its annual 2021 Corporate Social Responsibility (CSR) Roadmap to achieving its environmental, social and corporate responsibility goals. “Norrøna has been an industry leader since 1929. As the 100th-anniversary approaches, we continue to track toward ambitious company goals to reduce our impact on the planet while producing innovative and high-quality outdoor […]