Costa Sunglasses is growing its hybrid category of frames for spring with Mainsail and Aleta for wearing on land and water. Mainsail (unisex) gets its name from the mainsail on a sailboat and Aleta (women) from the Spanish word for fin. Both offer a relaxed look and feel with technical features for wearing on the water. Integrated micro side […]
Author: SGB Media
Chums Adds To Team Of Independent Sales Reps
Chums continues to focus on growing its specialty retail business, expanding its rep force to include Rocky Mountain Rep Group, Rep Monsters and independent sales rep Allen Breeding.
Crocs Launches “Customize Your Crocs”
Crocs, Inc. launched “Customize Your Crocs,” a new program to customize bulk orders of Classic Clogs and Jibbitz charms. The program is positioned for sports teams, corporate groups, and schools or as “general fun swag” for small and large-scale groups. “Our customization program allows teams, schools, and companies alike to design clogs and Jibbitz™ charms […]
Hydrow Adds Board Director, Hires SVP Of Marketing And Sales
Hydrow appointed Laura Lang to its board of directors, and Diana Cino was named senior vice president of marketing and sales.
KT Tape Rebrands To KT
KT Tape has shortened its name to KT as part of a rebrand that features a new logo, visual identity, packaging, website, and the launch of its brand campaign, “Crush Every Moment.”
Bealls Rebrands Retail Portfolio
Bealls, Inc. reported that its 600 Bealls Outlet and Burkes Outlet locations in 23 states are consolidating under one name to become bealls (with a lowercase “b”).
Oyster Launches Performance Cooler Featuring Patented Vacuum Construction
After six years of research and development, Norwegian brand Oyster released the Oyster Tempo, a performance cooler featuring a patented integrated vacuum insulation system constructed with recyclable aluminum and chemical-free Silica. Oyster identified and optimized key thermal drivers to increase the cooler’s insulating performance—core insulation, thermal bridge and thermal conductivity— eliminating the need for ice. Compared to polyurethane […]
Marucci Sports Acquires Baum Bat
Marucci Sports, LLC, a subsidiary of Compass Diversified, acquired Baum Enterprises, LLC, a designer and manufacturer of composite wood bats. Terms were not disclosed.
Open Cycle Recalls Certain Branded Bikes And Framesets
Open Cycle AG recalled Open Cycle-branded bicycles, models U.P. Ekar, Upper Ekar, Wide Ekar, Mind Ekar, and all Open Cycle framesets using a Campagnolo hydraulic rear disc brake. The rear brake could fail, posing a crash hazard.
Cannondale Recalls Tesoro Neo X Speed E-Bikes
Cycling Sports Group recalled certain Cannondale Tesoro Neo X Speed e-bikes in cooperation with the U.S. Consumer Product Safety Commission. The hand brakes do not meet U.S. safety standards—they do meet European safety standards, but those are reversed from the U.S. safety standards, posing fall and injury hazards to the riders.

Boardriders, Inc.’s Debt Ratings Upgrade Report Reveals ABG Deal Priced At $1.25 Billion
Moody’s Investors Service placed Boardriders, Inc.’s debt ratings on review for upgrade following the announcement that Authentic Brands Group (ABG) has made a binding offer to acquire the company. The report revealed the purchase price is approximately $1.25 billion.

Study: Mercury Marine Has $5.4 Billion Annual Impact On Fond du Lac, WI Area
According to a new study conducted by Envision Greater Fond du Lac, Mercury Marine (a division of Brunswick Corporation), headquartered in Fond du Lac, has a $5.4 billion annual economic impact on the local Fond du Lac community – an increase of almost 10 percent from just three years ago.
PXG Opens Location In Kansas City
PXG opened its first Kansas City-based retail and fitting studio in Overland Park.
Stretch Zone Secures Equity Partner
Stretch Zone, recently surpassing 250 locations, received an investment from Princeton Equity Group to support the expansion of its national footprint and client growth.
Gared Holdings Announces New CEO And Promotion
Gared Holdings, LLC hired Marcus Johnson as chief executive officer succeeding Kevin Hinkamper, effective immediately. Don Carle was promoted to chief revenue officer of Gared Holdings and president of Gared, Gared International and PSS divisions of Gared Holdings.