Allbirds Inks Two New Distribution Agreements

The brand signed agreements covering Central America, the Caribbean, Chile, and Colombia, as well as Spain and Portugal, bringing to 13 the number of distribution deals signed since the company changed its global sales strategy.

Crunch Franchisee to Open 85th Crunch Fitness in Georgia

“We’re excited to expand our footprint to 14 clubs in the Atlanta area with this gym location in Gainesville, GA,” said Tony Scrimale, CEO of CR Fitness Holdings. “This 3.0 location takes everything our members love about Crunch to the next level, with premium amenities, the latest equipment, and a fun, welcoming atmosphere that caters to everyone.”

Beau Lake Welcomes World-Champion SUP Racer as CXO

The Canadian maker of performance pedal boats, paddleboards, apparel, and accessories, announced that Bruno Hasulyo has joined the company as chief experience officer, overseeing all product innovation and design, marketing and customer engagement.

American Athletic Conference Launches American RISE Ventures

Before joining the American, Calka previously served as Chief Commercial Officer at the Professional Fighters League, Senior Vice President of Partnerships for the New York Islanders, and Senior Vice President of Global Partnerships at BSE Global. He also spent a decade with the New York Yankees as VP of Partnerships.