REP Fitness Moves to DTC Model in the UK

REP Fitness will conclude its distribution partnership with Fitness Superstore on September 30, 2025. The company will also introduce a B2B sales channel in the UK, enabling businesses of all sizes to access its lineup of strength equipment.

Sitka Gear Realigns Indie Rep Sales Territories

The company expanded the territory of Jeff Watt to now include the Upper Midwest as well his existing AR, IL, and the MINK states. Sitka has also added new representation in the PNW, CA, AZ, NV and UT, plus Mid-Atlantic and New England.