Winchester Safes tapped Schooler Outdoor Marketing as its national sales team.
Author: SGB Media
Fleet Feet Franchisee Adds Fifth Store in Ohio
The new store is the fifth location in the Cleveland area for franchisees and husband and wife team Heather and Jody Herzog.
Crunch Fitness Franchisee Secures Investment Capital for Growth
Primetime Fitness, Michigan’s Crunch Fitness franchise development group, partnered with CapitalSpring, a specialist investor in multi-location businesses.
Athleta Parent Gap Inc. Hires Two New Senior Leaders
The parent company of the Athleta, Banana Republic, Gap and Old Navy retail brands has hired Eric Chan as chief business and strategy officer and Amy Thompson as chief people officer.
Snipes Names New CEO as Co-Founder Transitions Out
Dennis Schröder, general manager of Snipes Europe business since April 2023, will succeed Voth and assume responsibility for Snipes Europe. Voth will remain an advisor, with an expected departure by January 1, 2026.
Krimson Klover Hires Industry Vet as Director of Sales
Susie Wagner comes to the company with over 20 years of experience in the outdoor and lifestyle apparel industry, having led sales teams for Spyder, Under Armour, and Kari Traa.
Lev Tanju Joins Fila as Creative Director for Fila+
Fila appointed Lev Tanju, founder of the skatewear brand Palace, as Creative Director of the company’s new sportswear collection, Fila+.
Gildan Activewear Board Makes Extraordinary Next Move in Investor Fight
Gildan Activewear’s Board of Directors turned its ongoing tit-for-tat fight with investors over the ouster of former CEO Glenn Chamandy into a game of chess, taking the extraordinary move to bring its chosen CEO, Vince Tyra, in early.
Under Armour Appoints New Americas President and Chief Product Officer
The company appointed Yassine Saidi as chief product officer and Kara Trent as president of the Americas. Both will report to company President and CEO Stephanie Linnartz.
Fitness pioneer Tracy Anderson launches Activewear Line
The 12-piece Tracy Anderson Collection will be released weekly until February when it will be available at Bergdorf Goodman.
Merrell Signs Ambassador Athlete; Names 2024 Test Lab Trail Team Athletes
Merrell reported that for 2024, the company signed ultra-runner Coree Woltering as an ambassador athlete. Sara Aranda, Morgan Elliott, and Mercedes Siegle-Gaither earned a spot on the global roster of trail runners wearing the MTL Skyfire 2.
Safilo Group Extends Eyewear Global Licensing Deal with Hugo Boss
The parent company of the Smith Optics brand and licensee for various lifestyle and sports brands, including Under Armour and Tommy Hilfiger, renewed its global licensing agreement with Hugo Boss through December 2030.
Mondraker Opening U.S. Office; Appoints GM
The Mondraker USA team, led by long-time bike and triathlon industry vet Chris Bogue as general manager, includes Eric Richter, marketing director; Michael Kowalski, senior manager, customer service and sales operations; and Shane Hensley, manager, technical service.
TSG Consumer Partners Promote Five with Ties to Active Lifestyle Brands
The employees who were promoted have worked with companies in the active lifestyle industry, including Backcountry, Nuun, Canyon Bicycles, CorePower Yoga, Sunshine Fitness, and others.
GolfForever Closes on $10M Series A Funding Round
Clerisy, a consumer growth equity fund, led the funding round. Scottie Scheffler, the world’s No. 1 golfer and PGA Tour winner Tom Kim, joined the round as equity investors and serve as GolfForever brand ambassadors.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal