The 24/7 fitness facility offers 35,000 square feet following an extensive renovation to align with the brand’s design.
Author: SGB Media

Petsense by Tractor Supply Hosts Spring Adoption Event
Petsense by Tractor Supply will partner with local shelters nationwide to host their semi-annual National Spring Adoptathon on April 27 from 10 a.m. to 4 p.m.

Ecco Golf x Rick Shiels Drop Limited Edition Biom C4
The limited-edition shoe offers the same functionality as the original Biom C4, which Shiels lauds as “his favorite style from the current Ecco Golf collection.”

Studio Pilates International To Open 100th Studio
The company, founded in 2002, is continuing its global expansion efforts, opening a seventh studio in the U.S. in Chanhassen, MN, on April 27. This is the company’s 100th worldwide.

Revelyst Hires Chief Supply Chain Officer
Effective April 22, Joe Beck, a longtime supply chain and business operations leader assumed the role as chief supply chain officer.

Hibbett Sports to be Acquired by Finish Line, DTLR Parent
Mike Longo will continue as Hibbett’s President and CEO, and Jared Briskin will take on the role of Hibbett COO. Hibbett will maintain HQ in Birmingham, AL.

Mountain Khakis Appoints New Southeast U.S. Reps
Adventure Mountain Group, headed by CEO Tom Hammond, will represent the line in the Southeast U.S., along with his team of five.

Vvolt Welcomes New National Sales Manager
Chris Streight will support the brand’s growth in domestic and international wholesale channels and the customer experience team.

Pvolve Fitness Signs Largest Franchise Deal
The agreement, announced on April 18, is for five studio locations across Houston, the first of which is planned for River Oaks towards the end 2024.

Agilitas Sports Inks Lotto Brand License for India, Australia and South Africa
Agilitas Sports secured the rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia and soon in South Africa.

Report: 17 Million Canadians Consider Themselves Fans of Women’s Sport
The first Canadian study highlights unique attributes of Canadian fans of women’s sport and the value fandom represents for sport business.

EXEC: Nike, Inc. Outlines Two-Phase Plan to Cut 740 Positions at Beaverton HQ
In a new WARN notice filing, Nike. Inc. said that a total of 740 positions would be permanently eliminated at the company’s Beaverton World Headquarters across two phases of layoffs, including the first phase in February of this year.

The Lycra Company to Bring Bio-Derived Lycra Fiber to Market
The campaign will inform the active outdoor industry of the advantages of using dent corn as a feedstock for apparel, featuring Iowa farmers growing the corn to create the next-gen of Lycra fiber.

SKLZ Launches Hyper Speed Wearable Tech
Hyper Speed is a wearable tech product that measures speed, agility and vertical jump so athletes can create their combine whether in the backyard or on the practice field.

Allbirds Adds Tree Runner Go To Franchise
Tree Runner Go “draws inspiration from the company’s best-selling silhouette, the Tree Runner, with multiple innovations and upgrades.”