Specialty Sports Reps (SSR) will cover the Great Lakes trekking and outdoor retail territory (Michigan, Ohio, Indiana, and Kentucky), effective immediately.
Author: SGB Media
Peak Ski Company Appoints Director of Operations
Alex Ford was, most recently, operations manager and has been with the company since its launch In April of 2022.
Gordon Brothers Acquires Catch Co. Assets
Catch Co. brands include Mystery Tackle Box, 10,000 Fish, BioSpawn, Hard Hat Jigs, Heavy Metal Tungsten, Stickies Hooks, and collaborations.
NSSF: Adjusted NICS Background Checks Decline 7.4 Percent
For comparison, the unadjusted March 2024 FBI NICS figure of 2,497,577 reflects a 15.5 percent decrease from the unadjusted FBI NICS figure of 2,954,230 in March 2023.
Archery Trade Association Makes Board Appointments
ATA appointed Jason Harris, director of marketing and product management for Primos Hunting, to its Board of Directors.
Winchester Ammunition Awarded Contract for New Lake City Plant
Olin Corporation’s Winchester Ammunition division was awarded a contract for the construction of the next-gen squad weapon— Ammunition manufacturing facility at Lake City Army Ammunition Plant.
Oros Labs Secures $22M in Series B Funding
The thermal solutions company serves an array of dual-use applications. The funding round was led by Airbus Ventures.
EXEC: Has Authentic Won the Bidding for the Champion Brand?
After a long period of speculation since Hanesbrands Inc. (HBI) management first indicated in September 2023 that it was open to selling its iconic Champion brand, a deal to acquire the brands appears to be on the horizon
Skechers signs Albert Pujols as Brand Ambassador
Skechers signed former Cardinals and Angels MLB player Albert Pujols as its latest brand ambassador. The two-time world champion and future Hall of Famer, will star in a Spanish-language campaign designed to educate fans about Skechers Hands Free Slip-ins.
Confluence Outdoors Partners with Meyer Distributing
Home to the Pelican, Wilderness Systems, Perception, and Dagger brands, inked a partnership with Meyer Distributing to distribute the company’s kayak brands, including the potential for next day delivery.
Egym Acquires UK Corporate Fitness Player Hussle
With the integration of Hussle, the Egym Wellpass program reportedly includes unlimited access to a network of up to 1,500-plus gyms, pools, and spas via one discounted pass, covering 96 percent of UK regions in England, Scotland, Wales, and Northern Ireland.
Hurley Names New Licensee for Women’s Sportswear and Activewear
Hurley, owned by Bluestar Alliance, named Mamiye Brothers the new licensee for its women’s sportswear and activewear lines, commencing its Spring 2025 collection.
Salomon Adds Softgoods-Specific Sales Agencies to NA Team
The brand added a softgoods-specific sales team within its North American organization to support accelerated growth focused on footwear, apparel and gear.
GAS Bowstrings Appoints General Manager
The company said Gellenthien will play a crucial role in assisting staff to streamline processes, enhance efficiency and contribute to product innovation.
ATA Names Director of Marketing and Communications
Alex Heiser joined the Archery Trade Association with 35 years of experience leading strategic marketing plans, guiding the success of non-profit member-driven organizations and managing remote staff.
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