Ironman has announced a new multi-year global partnership with sports apparel company ViewSport to become the Official Recreational Apparel Partner of Ironman. ViewSport will also be the title sponsor for the Ironman Lake Placid triathlon.
Author: SGB Media
Brunswick’s Fitness Segment’s Sales Slide In Q1
Brunswick Corp. reported sales in its Fitness Segment fell 7.9 in the first quarter due to reduced sales to value-oriented health clubs, along with softness in certain international markets. The segment posted a steep operating loss due to charges related to its pending spinoff.
Under Armour To Exit Welsh Rugby Union Sponsorship
Under Armour is ending its kit deal with the Welsh Rugby Union four years ahead of schedule, according to WalesOnline.com.
Adidas Extends Kansas Deal Through 2031
The University of Kansas and Adidas announced the extension of their footwear and apparel agreement through 2031. The university said the deal is one of the largest apparel partnerships in college athletics.
Rocky Brands Inc. Ramps Up Reinvestment After Strong Q1
Marketing efforts clearly paid off for Rocky Brands Inc. in the first quarter, with the company reporting a 9.1 percent earnings increase on a 7.4 percent revenue gain, both of which beat Wall Street’s estimates. Now the company plans to double down on that strategy by reinvesting some of the profits from last quarter into a revamped and rejuvenated marketing strategy aimed at taking more share across end markets.
Adidas, Reebok and Patagonia top 2019 Fashion Transparency Index
Three sportswear and outdoor brands – Adidas, Reebok and Patagonia – are leading the way on transparency amongst the world’s 200 largest fashion brands and retailers by disclosing a wide range of human rights policies, commitments and outcomes, as well as who their suppliers are, Fashion Revolution’s Fashion Transparency Index 2019 revealed.
Burlington Stores Announces Leadership Succession Plan
Burlington Stores Inc., the off-pricer, announced a leadership succession plan. The changes include Michael O’Sullivan, formerly president and COO of Ross Stores, Inc., joining the company as CEO in September.
Arcis Golf Acquires Dominion Golf Group
Arcis Golf has acquired Austin, TX-based Dominion Golf Group’s portfolio of clubs, marking a significant enhancement to the Arcis Golf collection of 65 properties nationwide.
ACT Lab, CTT Announce International Partnership
ACT Lab, the independent ISO 17025-accredited, CPSC-approved laboratory that conducts safety and compliance testing for the bicycle, motorcycle, outdoor, and other industries, today announced an exclusive partnership with Consumer Testing Technology (CTT) of China.
AllTrails Acquires iFootpath
AllTrails, a digital guide to the outdoors, has announced the acquisition of iFootpath, the No. 1 paid travel app in the UK. Terms of the transaction were not disclosed.
World TeamTennis Secures Partnership With Geico
World TeamTennis (WTT) announced a new multi-year agreement with Geico (Government Employees Insurance Company) as the league’s official auto insurance provider.
Play It Again Sports Parent Increases Dividend
Winmark Corporation announced that its board of directors has approved an increase in its regular quarterly cash dividend to shareholders.
BSN Sports Acquires Charleston’s T&T Sportsman’s Shop
BSN Sports, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, announced that it has acquired T&T Sportsman’s Shop, Inc., based in Charleston, SC.
Grassroots Outdoor Alliance Welcomes Tecnica, Fjallraven To Network
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this spring welcomes Tecnica and Fjallraven to their national vendor partner network.
Body Glove Launches Tati’s Sanctuary, It’s First Eco-Friendly Activewear Collection Designed In Collaboration With Professional Surfer Tatiana Weston-Webb
Body Glove introduces Tati’s Sanctuary, a new eco-friendly activewear collection designed in collaboration with professional surfer and 2020 Summer Olympic hopeful, Tatiana Weston-Webb. The six-piece collection consists of sports bras, tanks, sweatshirts, shorts, and leggings inspired by the Hawaiian island of Kauai where Weston-Web grew up surfing and training. Every piece in the Tati’s Sanctuary […]
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