New Digs Bolster Adidas Outdoor’s Growth Plans

Adidas Outdoor USA has opened a new office in Golden, CO, giving the company a strategic hub in the Rocky Mountains as it looks to gain share across trail running, cycling, hiking and climbing footwear and apparel categories.

Huffy CEO: Batch Bicycles To Target ‘Underserved’ Market

Huffy’s new brand, Batch Bicycles, is a higher-end line of bikes to be sold only in independent shops. In a Q&A with SGB Executive, Huffy CEO Bill Smith (left) said the new products will target an underserved market—customers who want a bike priced somewhere between big-box and specialty store offerings.

TomTom Margins Soar As Consumer Segment Sales Slip

TomTom consumer segment sales—which includes PNDs, navigation apps and sports watches—decreased 28 percent in the first quarter, but gross margin increased thanks to 70 percent of revenue now derived from data, software and services.

Local Talent Program Boosts POC’s Global Branding Efforts

When Olympic silver medalist Alex Ferreira (left) was 15, he joined the Local Talent Program run by Swedish helmet and goggle manufacturer POC. The program helps increase sports participation and improve product development—and it promotes the company’s branding efforts around the globe.

Pentland COO Talks Endura Acquisition, M&A Strategy

Pentland has big plans for its newest asset Endura – the company plans to accelerate the cycling apparel brand’s growth around the world. “We’ve got really big international aspirations,” COO Chirag Patel told SGB Executive in a Q&A about the Endura deal and Pentland’s M&A overall strategy.

Where And When Will The Trade War End?

President Trump this week threatened additional tariffs on Chinese imports, prompting sharp criticism from outdoor and sporting goods brands that might not be directly impacted but generally view trade wars as “so last generation,” according to Jeff Turner of Kokatat.

March M&A Roundup

SGB Executive analyzes the month’s top sports, outdoor & lifestyle brand M&A deals, including JD Sports’ acquisition of Finish Line.