Fanatics announced an exclusive partnership with NBA rookie phenom Luka Doncic, who will join its roster of athletes housed under the company’s memorabilia division, Fanatics Authentic.
Author: SGB Media
Big Rock Sports Recognizes Vendors In Nashville
Big Rock Sports recognized its vendor partners during January’s Nashville Outdoor Expo to spotlight those who went above and beyond in 2019. Specifically, the company spotlighted Pure Fishing, Leupold and Pradco Fishing.
Pearl Izumi Launches New Brand Positioning
Pearl Izumi is introducing a new brand positioning with the tagline “Here we go” that celebrates the common feelings all riders share and the positive impact we can have on our communities through bicycles.
BiPro Named Official Protein Sponsor Of USA Bobsled & Skeleton Team
BiPro, the protein company, officially announced its partnership with USA Bobsled & Skeleton (USABS) as their official protein supplier.
Myos Rens Technology Announces First Endorsement Deal for Yolked With The NBA’s Aaron Gordon
Myos Rens Technology Inc., a nutrition company, announced an endorsement partnership with the NBA’s Aaron Gordon of the Orlando Magic.
Report: Payless Preparing For Second Bankruptcy
Payless ShoeSource is preparing for a second trip to bankruptcy court after emerging from proceedings last year, A CNBC report said if Payless cannot find buyers for its real estate, it may need to close the majority or all of its locations in North America.
The Outdoor Gear Builders of WNC Hires Kaylee Larkin as Network Manager
The Outdoor Gear Builders of Western North Carolina (OGB) – a collective of 30+ outdoor brands based in WNC – welcomes the first paid position to their ranks, Kaylee Larkin.
Beyond Yoga Makes Key Hire
Beyond Yoga, the athleisure company, announced the hiring of Lynsey Cole as director of key accounts and sales strategy. Cole will manage the sales and service strategies of Beyond Yoga’s domestic wholesale business for select major accounts including Amazon, Nordstrom, and REI.
Bissell ABG Giant Unveils New Sponsorship Strategy
After nearly two decades in road racing, Bissell ABG Giant announced a new sponsorship strategy that will see its men’s amateur team expand into gravel and mountain bike races.
Columbia Sportswear Sailing Into 2019 With Broad-Based Momentum
Growth in all channels, all geographies and all brands but one lifted Columbia Sportswear Co. to record revenue for both the fourth quarter and 2018, and the company believes it is riding that momentum to another stellar year. “2018 was a tremendous year for Columbia Sportswear and I’m thrilled to see it end on a high note … ,” said Tim Boyle, Columbia Sportswear’s president and CEO.
Skechers Sees Domestic Wholesale Channel Return To Growth
Shares of Skechers USA Inc. rallied on Friday after the footwear giant reported earnings that easily topped Wall Street’s targets due to tight expense and inventory controls as well as targeted pricing actions. Gangbuster international growth continued while domestic wholesale growth recovered.
Aisle Talk Week Of February 4
Top headlines from the active lifestyle industry you may have missed this week, including a number of former Cabela’s employees, led by Matt Highby, officially launching Highby Outdoors, an e-commerce site focusing on outdoor gear.
Minnesota Unveils ‘Find Your True North’ Marketing Campaign
At the state’s annual tourism conference in St. Paul, Explore Minnesota announced a new “Find Your True North” tourism marketing campaign.
Dow Renews Partnership With USA Luge Team
Dow and USA Luge have announced the renewal of Dow as the Official Technical Partner of the USA Luge team through 2022.
Tissot Opens Basketball Concept Store In New York City
Tissot, the Swiss watch brand, celebrated the official opening of its fourth New York City boutique, a concept store dedicated to the brand’s status as Official Watch and Official Timekeeper of the NBA.
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