360 Adventure Collective, the largest year-round East Coast organization for sales reps selling lifestyle products, is celebrating a successful Summer Expo season, which included three events along the East Coast.
Author: SGB Media
American Bicycle Group Announces New Director Of Marketing
American Bicycle Group (ABG), based in Chattanooga, TN, announced the expansion of its marketing team with the hire of Jamie Ann Phillips as director of marketing.
Tennessee State Signs New Apparel Deal With Nike Via BSN Sports
The Tennessee State University Department of Athletics has announced a new multi-year agreement with Nike through BSN Sports beginning with the 2019-20 season.
TSG Adds William Cooling As Managing Director
TSG Consumer Partners announced that William (“Bill”) Cooling has joined the firm as a managing director in New York.
Varsity Spirit Announces Multiyear Partnership With Memphis Grizzlies
Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, announced a multiyear partnership agreement with the Memphis Grizzlies, the city’s NBA franchise. The company will become an Official Partner of the Memphis Grizzlies, as well as the Official Outfitter of the Grizzlies Dance Team, the Grizz Girls.
Gear Aid Brings Mcnett Tactical Products Into The Fold
Effective immediately, Gear Aid will now have McNett Tactical products in its line of Adventure Tools. Specifically, the use of the “McNett Tactical” name will be discontinued. This rebrand will also introduce new packaging for Camo Form, Op Drops, Microfiber Towels, Gruntline, and Sleep Mask.
Sports Direct’s Global Head Of Retail Exits
Sports Direct confirmed that Karen Byers, the company’s global head of retail, has left the retailer after 28 years.
REI To Open Store In Appleton, WI
REI Co-op is opening a new store in Appleton, WI in spring 2020. With nearly 300,000 lifetime REI members in the state, REI Appleton will join existing stores in Brookfield and Madison in Wisconsin.
Caleres Announces Newly Created International Joint Venture
Caleres will begin to distribute footwear in greater China, including Hong Kong, Macau and Taiwan, through a joint venture with Brand Investment Holding, a member of the Gemkell Group. Naturalizer and Sam Edelman will be the inaugural brands.
REI Co-Op To Resume Vista Outdoor Orders Following Firearms Sale
REI Co-op on Monday notified its merchants that the co-op will resume orders with Giro, Bell, CamelBak, Blackburn and Camp Chef on the news that the brands’ parent company, Vista Outdoor, has secured a buyer for Savage Arms.
Nautilus Appoints New Chief Executive Officer
Nautilus Inc. on Monday announced that its board of directors has named James “Jim” Barr IV as CEO.
Dakine Gets New Apparel Partner And Distributor
Marquee Brands on Monday announced that Global Brands Group (GBG) will be the official apparel partner and distributor for the Dakine brand. GBG will oversee all apparel categories including sport performance, lifestyle, outerwear and swim.
Patagonia Founder And CEO To Receive Environmental Achievement Award
The Environmental Law Institute (ELI) announced that it will present its 2019 Environmental Achievement Award to Yvon Chouinard, founder of Patagonia, and Rose Marcario, Patagonia’s president and CEO, in recognition of their visionary leadership and outstanding environmental stewardship at Patagonia.
Amp Human Secures Lead Investment From Next Ventūres
Amp Human, the company behind PR Lotion, received a major investment from Next Ventūres, a venture capital firm c-founded by Lance Armstrong, that focuses on opportunities in the sports, fitness, nutrition and wellness markets.
Puma Reinforces PR Team For Europe
Puma has reinforced its European PR team by appointing Gudrun Cämmerer as senior manager PR Europe. She previously worked for Safilo Group.
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