Asics announced the sponsorship of Borna Coric, Caroline Garcia and Iga Swiatek ahead of the start of the 2020 tennis season.
Author: SGB Media

Active Stocks Bounce Back In 2019
After two challenging years, stocks in the active lifestyle space saw a strong recovery in 2019 as the broader stock market delivered its biggest gains since 2013. Among stocks seeing their values spike were Yeti, Hibbett Sports, Lululemon, Skechers, Dick’s Sporting Goods and Sportsman’s Warehouse.

Aisle Talk Week Of December 30
Top headlines from across the active lifestyle industry featured in SGB during the week of December 30, 2019.
Mayfly Outdoors Names Craig Baker As President And CEO
Mayfly Outdoors, a manufacturer of fly-fishing products and the parent company of Abel Reels, Ross Reels and Airflo, promoted Craig Baker to president and CEO.
CES 2020 Projects Over 170,000 Attendees
CES 2020 said more than 4,500 exhibitors will launch nearly 20,000 new transformative tech products to more than 170,000 attendees at its upcoming show in Las Vegas. Technologies featured include 5G connectivity, artificial intelligence, augmented and virtual reality, smart cities and resilience, sports, robotics and more.
NFL’s First In-Classroom Learning Modules Focused On Health And Fitness Launched
AmeriHealth Caritas, a national leader in Medicaid managed care, is partnering with the Philadelphia Eagles to launch the first in-classroom health and fitness learning modules associated with the National Football League (NFL).
PXG Signs Four Golf Pros
PXG, the custom golf equipment company founded by American entrepreneur Bob Parsons, has added four touring professionals to its roster. They are Chez Reavie, Jason Kokrak, Joel Dahmen and Haley Moore.
Report: Jimmy Butler Leaves Jordan Brand
Jordan Brand and Miami Heat star forward Jimmy Butler mutually agreed to part ways, according to ESPN.
Genesco Closes Acquisition Of Togast, Enters Into Levi’s License Agreement
Genesco Inc. announced Thursday that it has closed the acquisition of the U.S. assets of New York-based Togast LLC, previously announced on December 18, 2019.
Little League International Makes Key Appointments
Little League International on Thursday announced a number of promotions within the marketing and communications department at its headquarters in South Williamsport, PA.

SIA Invites Brands On Next China Trade Mission
Snowsports Industries America (SIA) on Thursday announced its next Educational Trade Mission for U.S.-based winter/outdoor businesses that want to learn about expanding to China.

OBIT: David Stern
Tributes from current and former players, sports league executives and broadcast executives arrived following the passing of David Stern, the NBA’s commissioner during the most successful period in league history.

Slinger Bag Begins Product Shipment
Slinger Bag, the maker of tennis ball launchers, on Thursday announced that it has commenced shipment of the inaugural 5,000 units of its product.
RunSignup Releases 2019 Year In Review
RunSignup, the platform supporting endurance and fundraising events, released its 2019 Year in Review, evaluating the growth of the company in both usage and technological progress.

2020 Vision For The Active Lifestyle Market
As the new year gets underway, questions linger in the Active Lifestyle Market. The Editors at SGB Executive compiled 20 questions that are likely to dominate the headlines in 2020. The list is led by a big change at Nike and a host of political issues, from the trade war to firearms to climate change.