Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, announced Wednesday the acquisition of the company’s long-time North American distribution partner.
Author: SGB Media
New Era Cap Celebrates 100 Years
New Era Cap Co. will be celebrating its 100th year anniversary with special collections, new global partnerships and an exhibition at the Buffalo History Museum. Said Chris Koch, president and CEO of New Era Cap, in a statement, “We are extremely proud of our heritage and excited about the momentum we have as we embark on our next 100 years.”
Adidas Continues Share Buyback Program With Third Tranche
Adidas announced the start of the third tranche of its current multi-year share buyback program initially announced in March 2018 and intends to repurchase own shares worth up to €1.0 billion in 2020.
Nike Donates $5 Million To Create Athletic Facility At Obama Presidential Center
The Nike Foundation made a $5 million contribution to help build an athletic facility at the planned Obama Presidential Center on the south side of Chicago. It will be the first presidential center to feature an athletic facility.
NRF: Growing Emphasis on Convenience for Today’s Consumers
Today’s consumers increasingly prioritize convenience when it comes to purchases, and expect retailers to continue to offer innovative ways to save them time and effort, according to the latest issue of the Consumer View report released Tuesday by the National Retail Federation.
Springfield Armory Announces MGE Wholesale As Firearms Distributor
Springfield Armory has announced its partnership with the national firearms distributor MGE Wholesale.
K-Swiss Signs Rising Tennis Stars
K-Swiss announced it has signed both Ajla Tomljanovic and Cameron Norrie to endorsement pacts. Tomljanovic had been with Nike while Norrie was sponsored by Ellesse.
Tultex Undergoes A Brand Refresh
Tultex, an apparel brand under TSC Apparel, announced its new logo, website and brand designs across its social media accounts. The redesign was inspired by the company’s “3T” product promise of tried spirit, true design and trusted quality.
WSL Announces New Chief Executive Officer
The World Surf League (WSL) on Tuesday announced that CEO Sophie Goldschmidt will be stepping down from her post and that Erik Logan, WSL’s president of content, media and studios, has been named as CEO, effective this week.
Crescent Moon Snowshoes Acquired By Dunn-Rite Products
Snowshoe maker Crescent Moon Snowshoes has been acquired by family-owned Dunn-Rite Products. Financial terms of the deal weren’t disclosed.
Sportfishing Industry Testifies Before House On Smart Conservation Policies
The American Sportfishing Association (ASA), representing the recreational fishing industry, stressed the importance of passing several top priorities regarding forage fish and reducing mortality rates among reef fish during Tuesday’s hearing in the U.S. House Subcommittee on Water, Oceans, and Wildlife.
Wolverine Signs Licensing Agreement with Olympia Sports
Wolverine, a division of World Wide Inc., on Tuesday announced that the footwear and apparel company has signed a multi-year, multi-category licensing partnership with glove manufacturer Olympia Sports.
Michael Kadous Outlines Vision For New-Look Adidas Terrex
Michael Kadous, head of the North American Outdoor business unit for Adidas (Terrex and Five Ten), spoke with SGB Executive about all the changes happening at the company. Not only is Kadous spearheading its transition from Agron Inc. to Adidas corporate and from LA to Portland, but he has outlined big plans for 2020 and beyond. Here’s what he shared about the new-look company.
Sportsman’s Warehouse Sees Headwinds Easing—Eventually
Jon Barker, the CEO of Sportsman’s Warehouse Holdings Inc., on Monday spoke to investors at the ICR Conference in Orlando, FL, about the company’s need to reduce guidance for the fiscal quarter and year due to a variety of headwinds. But those should be easing soon, and the retailer remains upbeat about the coming year.
The Big Gear Show Names Kenji Haroutunian Show Director
The Big Gear Show (BGS) this week appointed Kenji Haroutunian to be its outdoor show director.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal