On Monday, NYC started to reopen 100 days after the city reported its first case of the coronavirus. As the epicenter of the outbreak here in the U.S., many stores are offering curbside and in-store pickup. More top National Stories and the Latest Headlines across the Active Lifestyle Market during the week of June 8, 2020 follow in this week’s reporting in the SGB Updates.
Author: SGB Media

Bushnell Named Official Optic Of Realtree
Bushnell has been named the “Official Optic” of Realtree. This new agreement expands the partnership between two of the industry’s top hunting brands with Bushnell Optics enjoying exclusive placement across all Realtree television, digital and social channels.

Pheasants Forever Expands ND Working Lands Conservation Initiative With New Hire
Pheasants Forever have expanded its working lands initiative in North Dakota with the recent hiring of Austin Lang as a Precision Ag and Conservation Specialist.

NOAA Fisheries Study Reveals $10.5 Billion Impact From Marine Recreational Fishing Trips
NOAA Fisheries has confirmed that marine recreational fishing is a far greater economic force in the United States than their previous evaluations had indicated.

Interior Department Report Reveals $41.7 Billion Benefit From National Parks In 2019
U.S. Secretary of the Interior David L. Bernhardt has announced the annual economic benefit of national parks to the U.S. and local economies. In 2019, visitor spending in communities near national parks resulted in a $41.7 billion benefit to the nation’s economy and supported 340,500 jobs.

Accell Group Sees Bike Sales Rebound In May As Europe Re-Opens; Cuts Dividend
Accell Group N.V. reported that bike sales in May rebounded after weak March and April sales. The Dutch company also said it had arranged “an additional credit facility as a precautionary action to secure robust access to liquidity in light of the uncertainty and volatility caused by the COVID-19 pandemic.”

Survey Finds Majority Of Fans Ready To Return To Live Events
Nearly 55 percent of fans are ready to return to live events today with another 45 percent cautiously optimistic to come back within the year once events return if crowd sizes are limited and social distanced seating options are offered, according to a survey from Experience, an Atlanta-based mobile ticketing app.

Varsity Brands Offering $100 Million Of Debt
Varsity Brands Holding Co. and its Hercules Achievement subsidiary are jointly offering $100 million of senior secured notes due 2024. The proceeds will be used to pay down borrowings on its revolving credit facility.

Boardriders Debt Ratings Lowered
The debt ratings of Boardriders Inc., the parent of Quiksilver, Billabong, ROXY, DC Shoes, RVCA and Element brands, were lowered by S&P Global Ratings. The rating agency said Boardriders recently published preliminary results showed severely negative EBITDA in the second fiscal quarter and indicated that it might need additional liquidity this year to meet its obligations.

Equinox Holdings’ Debt Ratings Downgraded
S&P Global Ratings said it lowered the debt ratings on Equinox Holdings Inc. due to plans to issue an unrated $150 million first-lien B-2 term loan due 2024.

Lululemon DTC Surges To 54 Percent Of Sales In Fiscal First Quarter
Lululemon Athletica Inc. reported that net revenue for the first quarter ended May 3 was $652.0 million, a decrease of 17 percent compared to the first quarter of fiscal 2019.

Nike Makes Juneteenth An Annual Paid Holiday
Nike is making Juneteenth, which takes place on June 19 and commemorates the end of slavery in the U.S., an official paid company holiday, CEO John Donahoe said Thursday in a letter to employees. He also said Nike will be taking further steps to ensure Black, Latino and Women are properly represented at Nike.

PVH Reports Q1 Revenue Drops 43 Percent
PVH Corp., the parent of Calvin Klein, Tommy Hilfiger and Izod, reported first-quarter revenue decreased 43 percent to $1.344 billion and was down 42 percent on a constant-currency basis compared to the prior-year period.
Adidas Boosts Investment In Black Communities
Adidas on Wednesday raised its investment in black communities to $120 million from $20 million after criticism.

Girl Scouts Offers Virtual Camp And Safe Outdoor Activities To Girls Nationwide
Girl Scouts of the USA is launching three outdoor initiatives to keep girls entertained and engaged in virtual and in-person environmental activities starting this summer. Offerings include virtual summer camps, free online experiences tied to the outdoors and virtual events.