Earth Shoes has appointed Jocelyn Thornton to the newly created role of executive vice president of product and merchandising, and Fred Allard as creative director of product.
Author: SGB Media
BeaverFit Acquires Mobile Fitness Equipment
BeaverFit, a manufacturer of military outdoor fitness equipment and container gyms, acquired Mobile Fitness Equipment (MFE), one of the nation’s leading providers of mobile fitness training equipment for consumers.
Lululemon To Acquire Mirror Fitness System For $500 Million
Lululemon Athletica Inc. announced that it has entered into a definitive agreement to acquire Mirror, a home fitness start-up that sells a $1,495 wall-mounted machine for streaming workout classes. The purchase price is $500 million.
Soccer Participation On The Rise In The U.S.
Coinciding with professional and youth soccer returning to play, SFIA will release its annual soccer participation report which found soccer participation in the United States increased in 2019 after four straight years of decline.
Amazon Gives Front-Line Workers A $500 Coronavirus Bonus
Amazon is handing over bonuses totaling over $500 million to front-line employees and partners for their efforts during the COVID-19 crisis.
MEC Delays Annual Meeting Amid Coronavirus Challenges
MEC (Mountain Equipment Co-op), Canada’s largest outdoor chain with 22 stores, has postponed its annual general meeting until December 10 is it works to manage challenges related to the coronavirus pandemic.
Exped USA Appoints Sales Director
Exped USA, the maker of expedition equipment, hired Tracy Collins, as sales director. She was at REI.
Outdoor Voices Secures New Funding
Outdoor Voices, an women’s activewear brand, announced that it has raised a new round of funding from NaHCO3, the investment management platform of fashion and retail entrepreneur Ashley Merrill. In conjunction with this equity investment, Merrill has joined Outdoor Voices’ Board of Directors as chairwoman.
Retail Reports Roundup
Retail surveys and studies that arrived last week explored how COVID-19 has impacted Millenials and GenZ shoppers and their openness to discovery — as well as international expansion and changing organizational work structures during the pandemic.
Fitlight Signs WNBA All-Star As Ambassador
Fitlight, the wireless athletic training system driven by light sensors, signed WNBA All-Star Erica Wheeler as an official brand ambassador.
Wall Street Reacts: Nike’s Q420
While Nike missed earnings targets in the fiscal fourth quarter by a wide margin and elevated inventories remain a concern, analysts were encouraged about the brand’s positive online sales momentum and the resumption in growth in China. Most applauded Nike’s move to accelerate its digital transformation and heighten its focus on women’s and apparel. Insights from Piper Sandler, Jefferies, Susquehanna, Baird and Goldman Sachs.
Lululemon To Recruit Head Of Global Diversity Equity And Inclusion
Lululemon plans to hire a head of global diversity equity and inclusion as part of a number of steps to increase diversity across its workforce. The retailer will also provide an additional U.S.$3 million to its social impact program, Here to Be, for a total of U.S.$7 million in 2020.
Tactical Solutions Hires New National Sales Manager
Tactical Solutions has hired a new national sales manager. Cody Bennion comes to Tactical Solutions with 19 years of sales experience from a variety of industries.
VF Plans Re-Org To Support Greater China, Emerging Brands Growth
VF plans to hire its first president, Greater China. Kevin Bailey, executive vice president & Group President, APAC, will continue leading the Asia Pacific Region but will relocate to Denver, CO where he will also assume leadership of the company’s Emerging Brands platform including Altra, Eagle Creek, JanSport, and Smartwool brands as well as Kipling and Icebreaker brands in the Americas Region.
Under Armour Looking To End 15-Year Deal With UCLA
Under Armour has officially informed UCLA Bruins Athletics of its intent on terminating its record apparel deal signed in 2016. UCLA officials have vowed to fight UA’s move.
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