Kandui Holdings LLC, founded by the Hurley family, announced plans to launch Florence Marine X, an apparel collection in collaboration with two-time world champion surfer John John Florence. The partnership comes after Kandui in early August acquired the outstanding assets and intellectual property of the Simple footwear brand.

“I am excited to announce Florence Marine X, an apparel brand I am proud to launch alongside Bob Hurley, who has been an inspiration to me over the years, along with longtime friends and industry leaders. We are excited to explore what’s possible and build products that celebrate the ocean, sustainability, exploration and overall just doing the right thing. I’m looking forward to the road ahead and invite you to follow along in this new adventure,” said Florence.

“We are incredibly energized to embark on this journey with John, his curiosity, vision and obsession for exploration are unsurpassed. We’ve been on the same team before and we really had a whole lotta fun,” said Hurley.

Florence Marine X will launch spring 2021 with a full range of men’s apparel, wetsuits, board shorts and more.

Photo courtesy Florence Marine X