Scott USA Appoints Chief Marketing Officer

Matt Heitmann, who has held leadership roles at Signa Sports United, BMC, Canyon Bicycles, USA Cycling, and Backcountry, brings over 25 years of experience in business management, brand strategy, digital and growth marketing, customer service, e-commerce, and business operations, to the role.

Outtech Adds Acurite to Brand Stable

Outtech, the sales and marketing agency for the outdoor industry, added the manufacturer of weather stations and weather technology for outdoor and indoor home monitoring, to its portfolio of brands.

Thorne Names Chief Growth Officer

Former Kate Spade CMO Mary Beech has been named chief growth officer. Beech will reportedly oversee Thorne’s marketing team and e-commerce business from her base in New York. She will report into Thorne CEO Colin Watts.