Dermatone, which offers skin protection products for extreme conditions, announced today that it has been named the official sunscreen, lip balm and frostbite protection supplier of the U.S. Ski & Snowboard Team. The multi-year partnership extends through 2023 and includes providing U.S. Ski & Snowboard Team athletes with Dermatone skin protection products to use in […]
Author: SGB Media
JCPenney To Emerge From Chapter 11 Under New Owners
JCPenney has inked an asset purchase agreement (APA) with Brookfield Asset Management, Simon Property Group and a majority of its lenders in a move that’s expected to enable the department store chain to emerge from bankruptcy proceedings before the holiday selling season.
Escalade’s Q3 Revenues Soar 71 Percent
Escalade Inc. posted quarterly revenue of $78.1 million, an increase of 70.6 percent over prior year, and a record for its third fiscal quarter. The gains were led by archery, outdoor and fitness categories, including basketball, Lifeline Fitness and Victory Tailgate.
CLMBR Secures Venture Capital Funding
CLMBR announced the close of its first funding round led by venture capital and private equity firm KBW-Ventures, exercise physiologist and CEO and Founder of 22 Days Nutrition, Marco Borges and others. The investment will support the launch and delivery of CLMBR Connected and CLMBR Pure vertical climbing machines for the at-home and commercial markets.
Toca Football Announces Acquisition Of Kids In Sports
Toca Football Inc. announced the acquisition of Kids In Sports, a company that offers early childhood, multi-sport athletic programs designed to help instill and promote confidence and love for physical play in children.
Fitbit Receives Army Award To Help Accelerate Its COVID-19 Wearable Detection Technology
Fitbit announced it has been selected by the U.S. Army Medical Research and Development Command (USAMRDC) to receive nearly $2.5 million from the U.S. Department of Defense through a Medical Technology Enterprise Consortium (MTEC) award to advance development of a wearable diagnostic capability for the early detection of a COVID-19 infection.
Fabletics Partners With Hydrow
Fabletics announced a partnership to become Hydrow’s official apparel partner and to sell Hydrow’s rowers to its members.
Granite Gear Grounds Keeper Alex Wehrle Picks Up 2,020 Pounds Of Trash
Leave it better. For the Granite Gear Grounds Keeper team of 31, this year was all about that mission. Despite the challenges this year brought, the 4th generation of Grounds Keepers pressed on in their goal to pick up trash. Alongside sponsors Klean Kanteen, Big Agnes, Kula Cloth, Astral, Food for the Sole, Recover Brand, […]
WNDR Alpine Introduces Algae Technology In Its Eco-Friendly Backcountry Skis
Matt Sterbenz, founder of WNDR Alpine, a manufacturer of eco-friendly biotech is using material derived from microalgae in its backcountry skis. Based in Salt Lake City, UT the company was founded in 2019 under the umbrella of Checkerspot, a materials company that specializes in next-gen polyurethanes, textile coatings and finishes. Last year, WNDR dropped its […]
Diamondback Partners With Rach McBride; Launches Women’s Gravel Scholarship
Diamondback has partnered with Diamondback athlete Rach McBride to launch its Women’s Gravel Scholarship. The partnership is intended to encourage more female and non-binary participation in the sport and remove barriers to entry. Diamondback will give-away its newest carbon gravel bike, the Haanjo 8C plus swag from McBride’s other sponsors to the scholarship award winner. […]
Bollé Assists Winter Sports Retailers With AI Touchless Sales Experience
Bollé launched its augmented reality (AI) filter that allows customers to see out of Bollé’s Phantom lens, found in its Nevada goggle, and see what they look like wearing Bollé helmets and goggles without physically touching the products. For retailers, the technology increases sales opportunities with less chance of returns, for consumers, it offers a […]
TransRockies Gravel Royale Announces Felt Bicycles As Presenting Sponsor
TransRockies Race Series announced Felt Bicycles as the presenting sponsor of the TransRockies Gravel Royale. The stage race will take place in British Columbia on August 23-26, 2021. “We couldn’t be more excited to have Felt join us as a presenting sponsor,” said Aaron McConnell, President of TransRockies. “Their commitment to creating versatile, modern and fast […]
Nike Extends Sponsorship Of University Of New Mexico
Nike signed a new three-year contract to continue as the uniform and team gear provider to the University of New Mexico. Nike has worked to partner with the University since reaching an all-department contract in 2008.
Gildan Activewear’s Q3 Revenues Drop 19 Percent
Gildan Activewear reported sales declined 18.6 percent year-over-year in the third quarter as steep declines in activewear were only partially offset by strong sales growth in the hosiery and underwear category.
Deuter Partners With Arrive Outdoors To Deliver Affordable Gear Rentals
Deuter announced a partnership with Arrive Outdoors, the outdoor gear rental and experience company, as its exclusive vendor for rental gear. The partnership will make backpacks more accessible to customers by offering affordable packages for people interested in trying out new sports and equipment before investing in their own. “At Deuter, our core values of […]
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