As part of its long-term sustainability strategy, Rab and Lowe Alpine have committed to achieving Net Zero by 2030. As a first step, Equip became a ‘Climate Neutral Company’ in November 2020, certified by South Pole, an independent project developer, who will also assist Equip on its road to Net-Zero. Matt Gowar, Equip’s CEO, said: […]
Author: SGB Media
K-Swiss Appoints Director Of Tennis
K-Swiss appointed Dave Malinowski as director of tennis. He most recently worked for Adidas North America as senior director of specialty sports.
Exped USA Appoints Midwest Sales Team
Exped USA announced the addition of Parallel 45 Sales Group as brand partners. The Parallel 45 Sales Group will oversee strategy, sales and service in North Dakota, South Dakota, Nebraska, Missouri, Iowa, Illinois, Minnesota, Wisconsin, and Michigan’s Upper Peninsula.
NRF Reports: October Retail Sales Grew As Holiday Shopping Starts Early
Retail sales grew for the sixth month in a row in October, with sales significantly better than the same time a year ago as the economy continued to recover and consumers began their holiday shopping early, the National Retail Federation said.
MycoWorks Raises $45M In Series B Financing
MycoWorks, based in San Francisco, announced the closing of a $45 million Series B financing to scale up and meet demand for Reishi, the natural, non-animal leather material.
Igloo Drops Playmate Coolers Inspired By Star Wars
Igloo released four playmate coolers inspired by the Star Wars series of movies. The limited-edition collection includes Playmate Pal and Playmate Mini coolers with Chewbacca, Boba Fett, BB-8, and Stormtrooper and expands on Igloo’s previously released Star Wars Playmates. “Working with Lucasfilm to bring world-famous Star Wars characters to life on America’s favorite lunchbox was out […]
Balega Opens Applications For 2021 Impi Ambassador Team
Balega officially opened its application portal for its sixth annual Impi ambassador team. Applications will be accepted through December 6, 2020. For 2021, applicants from around the world are welcome to enter to spotlight the brand’s core pillars – performance, excellence, harmony, creativity, and community. The 2021 team will consist of athletes from the U.S., […]
Outdoor Retailer Opens Registration For Virtual Winter Tradeshow
Registration is open for OR Winter Online, its digital marketplace and online experience. Opening January 6, 2021, the virtual event will include key Summit Days from January 20-23 through March 19, 2021.
9280 Pond Hockey Tournament Cancels 2021 Event
MGD Events Inc. announced that they canceled its annual 9280 Pond Hockey Tournament located in Keystone, CO on January 22-24, 2021 due to COVID-19-related concerns. Summit County’s position on the state’s COVID-19 Dial at Level Orange, Safer at Home High Risk, the participant limits on outdoor events, do not make it possible to hold the […]
Nixon Releases First Watch Made From Reclaimed Ocean Plastics
Coinciding with National Recycling Day, Nixon released its High Tide, a high-definition tide watch made from upcycled ocean plastics. Sitting at the top of Nixon’s tide watch collection, the High Tide was developed with a focus on quality, durability, and screen customization, to meet the needs of surfers worldwide. The High Tide was developed in […]
Suunto Launches Suunto 7, Suunto 3 For The Holidays
Suunto, in time for the holidays, has dropped its limited-edition Suunto 7 and Suunto 3 that features a moisture-wicking microfiber textile watch strap that’s flexible for comfort and offers a secure fit. “Silicon and rubber straps are functional for working out but can leave something to be desired for athletes who wear their watches 24/7. […]
Salomon Athlete Launches Phantasm 24 Run
Kilian Jornet, a Salomon-sponsored athlete, has embarked on a challenge to complete as many laps around a 400-meter track in Måndalen, Norway for 24 consecutive hours. The Phantasm 24 running challenge, named after the Salomon S/Lab Phantasm road racing shoe that Jornet will wear through the run, begins November 21 and will live stream on […]
USA Pickleball Appoints CEO
USA Pickleball, the national governing body of pickleball, announced that Stu Upson has become chief executive officer.
ACA Offers Counselor-in-Training Programs
In a press release the ACA issued the following announcement: “The American Camp Association (ACA) announces a new project that includes a three-year grant program designed to foster evidence-informed planning, testing and improving initiatives to increase access to and engagement in counselor-in-training (CIT) programs and other qualified leadership programs among young people with diverse backgrounds, […]
Outdoor Research Expands Face Mask Program, Adds Protective Essentials Collection
Outdoor Research has expanded its Protective Essentials Collection this fall adding two performance masks with built-in replaceable filters and a range of protective gear for face and hands. Key components of the mask and Protective Essentials products that incorporate a filter include: The Essential Filter: Made In the USA, provides basic bacterial filtration and sub-micron […]
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal