Author: SGB Media

Nite Ize released two S-Hook products for hanging and securing items. The Gear Tie Bendable S-Hook and the S-Biner Hook’ N Hold S-Hook, both will be available at retail mid-February.  “We are constantly listening to consumers and evaluating innovative ways of solving problems in their daily lives,” said Rick Case, Nite Ize founder and CEO. “Our new […]

Nordica USA announced it is adding redesigned models to its Speedmachine family of skis boots, designated Speedmachine 3 and a line of all-mountain women’s skis called the Wild Belle collection. “The enthusiasm people have for getting outdoors, even with the pandemic, gives us a lot of optimism for the future and for skiers ability to […]

OOFOS and the National Women’s Hockey League (NWHL) announced a strategic partnership for the 2021 season, taking place at the Herb Brooks Arena in Lake Placid, N.Y. from January 23 to February 5, 2021. The footwear brand will be the Official Recovery Footwear Sponsor, helping athletes and staff recover off the ice as they live […]

Nite Ize launched the Squeeze Rotating Bar Mount for hands-free phone viewing on a bike, jogging stroller, wheelchair, or exercise bike. Available mid-February, the Squeeze technology offers an “easy-to-squeeze but secure design that holds phones over any terrain.” “Our product development team, which includes avid cyclists, created a mount focused on features that cyclists want most […]

Nite Ize expanded its task lighting line with the launch of the Radiant 170 Rechargeable Task Light, available at retail mid-February. “We are constantly evaluating solutions to provide consumers convenience in their day-to-day life,” said Rick Case, Nite Ize founder and CEO. “Our newest illumination offerings not only reduce single-use battery consumption but also provide a […]