Hyperice announced the launch of its Hyperice Performance Advisors, a health advisory board of industry leaders. Hyperice App users will be able to leverage the expertise, research and education of each advisor.
Author: SGB Media

JD Sports Explores Funding Options To Fuel Expansion
JD Sports, the U.K. retailer that owns Finish Line and Shoe Palace in the U.S., confirmed on Tuesday that it was exploring additional funding to support growth.

Skechers Launches Collaboration With Artist James Goldcrown
Launching in time for Valentine’s Day, international muralist James Goldcrown brings his Love Wall heart designs to the Skechers x JGoldcrown global collaboration. The artist’s prints appear on lifestyle products for women and girls—with the initial launch on Skechers Uno fashion sneakers, 90s retro Skechers Roadies sneakers, and BOBS from Skechers canvas slip-on and sandals. […]
Sweet Protection Adds Marcus Caston, Parkin Costain To Athlete Team
Sweet Protection announced today that it has signed athlete partnership contracts with big mountain freeskiers Marcus Caston and Parkin Costain. Costain and Caston join the Sweet Protection team that includes two-time world champion Chris Davenport, two-time Olympic gold medalist Aksel Lund Svindal, two-time Olympic medalist Henrik Kristoffersen, X Games veteran Pep Fujas, and two-time […]
Smith x Aleck Drop-In Audio System Named 2020 ISPO Award Winner
In an exclusive partnership, Smith and Aleck launched a new snow helmet audio program this season with the co-branded Aleck 006 Wired and Aleck 006 Wireless audio systems. This week, both brands announced that the Smith x Aleck 006 headset was a 2021 ISPO Award winner among the Snowsports Equipment category. “We’re extremely happy to […]
PrimaLoft Expands PrimaLoft Cross Core Technology With Greater Emphasis On Sustainability
PrimaLoft, Inc. is increasing the use of post-consumer recycled content in its PrimaLoft Cross Core Series*, which now includes a stretch version for freedom of movement. The Cross Core platform fuses existing PrimaLoft fibers with next-gen materials. The initial line of products uses Aerogel, a porous, lightweight structure developed by NASA scientists that acts as […]

Big Agnes Introduces Solution Dyed Fabric Tents And Sugarcane-Based Sleeping Pad
Big Agnes recently announced multiple new products made from sustainably sourced materials unique to its categories. The products include a collection of nine ultralight tents constructed from solution-dyed fabrics and sleeping pads made with sugarcane extract, a first for the brand. “Big Agnes is committed to producing gear made from the most sustainable materials possible […]

Boot Barn’s Q3 Boosted By Improving Brick & Mortar Comps
Boot Barn Holdings Inc. reported earnings rose 19.5 percent in the third ended December 26 as same-store sales from physical locations returned to positive territory. January comps grew 17 percent to mark the chain’s sixth consecutive month of sequential improvement.

Former Senior Marketing VP Of Under Armour Joins SquadLocker’s Board
SquadLocker announced that Jim Mollica, digital marketing executive and former senior vice president of global consumer engagement and digital at Under Armour, has joined its board of directors.

Target Giving $500 Pandemic Bonuses To 375,000 Frontline Employees
Target said it would be rewarding its frontline workers with $500 bonuses for their efforts during a “year unlike others” in 2020. Members of Target’s executive team, store leaders and distribution center leaders will net bonuses of $1,000 to $2,000. In total, Target is giving out $200 million in bonuses after a successful holiday season.

Blackbird Products Group Adds Union Sales Agency
Blackbird Products Group, LLC, parent company of Mammoth Coolers, Mammoth PPE Products, and ABKT (American Buffalo Knife & Tool), announced a new partnership with Union Sales Agency.

Belk Exploring Restructuring In Bankruptcy Proceedings
Belk Inc. is nearing a deal to file for bankruptcy protection to support a pre-arranged conversion of debt to equity, sources told Bloomberg.

NPD Report: Athletic Footwear And Activewear Sales Decline in 2020
U.S. athletic footwear dollar sales declined in the mid-single-digits in 2020 although sport-lifestyle, running, and golf outperformed, according to The NPD Group. Activewear sales were also down in the mid-single-digits for 2020, but sweatshirts and underwear posted gains.

Powdr Corp. Debt Downgraded
S&P Global Ratings lowered its debt ratings on Powdr Corp., the privately held ski resort operator, as capacity limitations and travel restrictions are having a significant negative impact across the ski industry and at the company’s resorts in the U.S. and Canada.
Salewa Alpine Mountaineering Boot Wins 2021 ISPO Gold Award
Salewa crampon-compatible Ortles Couloir mountaineering boot weighing 725 grams per pair won ISPO Gold. The boot combines traditional bootmaking with advanced technical materials. The 27-member ISPO Award panel evaluated the “ultralight, high-end mountain boot for mountaineering and ice climbing” in December at the ISPO Award jury meeting, giving it ISPO’s GOLD Award for 2021 in […]