In honor of its collaborative release, Reebok x Hasbro showcased its Candy Land collection by creating a “Candy Land” basketball court for the kids of A.R. “Gus” Barksdale Boys & Girls Club in Rockdale County, GA. The court encourages kids to move with Reebok’s physical activity program, BOKS. The Club, located 22 miles east of […]
Author: Jason Silva
Reebok, JFF, Yellowbrick and APB Partner On Educational Program
Reebok, in partnership with online education platform Yellowbrick, national education and workforce nonprofit JFF, and sneaker and fashion retailer APB, announced the launch of online education and mentorship program aimed at preparing ages 17-to-20-year-olds to develop knowledge, skills and experience in the sneaker industry. Based on a successful pilot in 2020 that served 15 students, […]
Reebok Launches #ReebokLove Program Enabling Communities To Send Sneakers To COVID-19 First Responders And Essential Workers
Boston, MA, May 1, 2020 – Today, Reebok launches its #ReebokLove program that gives individuals the chance to thank a first responder or essential worker in their community by sending them a free pair of Reebok sneakers. Whether this a healthcare professional, a local grocery store clerk, police officer, postal worker, delivery person or other essential worker, all are invited to nominate […]
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