In honor of its collaborative release, Reebok x Hasbro showcased its Candy Land collection by creating a “Candy Land” basketball court for the kids of A.R. “Gus” Barksdale Boys & Girls Club in Rockdale County, GA. The court encourages kids to move with Reebok’s physical activity program, BOKS.
The Club, located 22 miles east of Atlanta, serves over 180 kids a day, with nearly 500 members enrolled.
“With 82 percent of adolescents inactive worldwide and mental health issues on the rise, it is imperative that we provide kids with the opportunity to play and move,” commented Kathleen Tullie, senior director of social purpose, Reebok. “There is overwhelming evidence on the profound impact that exercise has on the mind: socially, mentally and physically. To that end, Reebok is thrilled to partner with Hasbro’s Candy Land and the BCGA to provide inspiration and access to physical activity for these underserved youth.”
The vibrant surface, designed and executed by court renovation non-profit Project Backboard, reimagines Candy Land as a basketball court, nodding to the collection’s vibrant Reebok basketball designs and the intersection of two worlds of play. In tandem with the resurfacing project, Reebok and Hasbro have donated 200 pairs of Candy Land x Reebok basketball sneakers to Club members.
“We know how important movement and play are to children and envision a world where every child has access to play every day,” continued Tullie. “Boys & Girls Clubs provide an essential space and resources for children across North America and in partnership with them, we hope to continue to provide additional resources and curriculum through our BOKS program and court refurbishments in a few key markets where possible. Life is not a spectator sport, and we’re committed to ensuring that everyone has the opportunity to be a participant.”
The Candy Land game, created in 1948, has been bringing families together with its playful characters, unique color palettes and competitive gameplay since 1948. To read the history of the game, go here. Similarly, Reebok, known for its own history dating back to the 1950s, continues to foster an active, creative and connected culture with products that encourage an active lifestyle.
For more product information, go here.