Salt Lake City, UT, August 27, 2020 — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the destination’s distinctive resorts and partners. […]
Author: Jordan Gover
Chaco Footwear And New Belgium Brewing Launch Limited-Edition Chillos Fat Tire
The must-have hike, bike, climb, #ThenBeer, post-activity sandal
Saucony Slides Into Post-Run Recovery With Endorphin Chillos By Chaco Footwear
Rockford, MI, July 14, 2020 – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister brand in the Wolverine Worldwide family, has created a limited-edition Endorphin version of its popular Chillos slide, the perfect recovery […]
SPOT Announces New Licensing Partnership With The Jeep Brand
Three-year licensing initiative aligns brands to provide safety and peace of mind
SPOT Launches SPOT Mapping To Provide Advanced Navigation And Tracking Services
Covington, LA, February 19, 2020 – SPOT LLC, a wholly-owned subsidiary of Globalstar, Inc., (NYSE American: GSAT) and a leader in satellite messaging and emergency notification technologies, today announced its newest upgrade. SPOT Mapping is now available for all SPOT devices, offering an easy dashboard to track and share outdoor adventures while providing an added […]
Big Agnes Introduces 2020 Apparel Collection With A Focus On Sustainability And Performance
Collection features recycled and sustainably sourced materials and trackable down.
Big Agnes’ Bikepack Tent Series Named Gear Of The Year By Bikepacking.com
Steamboat Springs, CO, December 20, 2019 – Bikepacking.com, the leading authority and community for bikepackers, has awarded Big Agnes “Gear of the Year” recognition in the camping gear category. Big Agnes, the award-winning manufactures of tents, sleeping bags, pads, apparel and camp furniture, introduced a collection of dedicated bikepacking tents in 2018. “Over the past […]
Big Agnes To Celebrate Retirement Of Longtime Sales Director Garth Evans
Steamboat Springs, CO, November 18, 2019 – Garth Evans, longtime sales director at camping equipment brand Big Agnes and a fixture in the outdoor industry, easily recognizable for his signature handlebar mustache, is retiring. During his tenure, Big Agnes has grown into a global brand and successfully launched new categories including tents and shelters, apparel and […]
Chaco Footwear Launches The Z/Ronin Collection Of Shoes And Sandals For Fall 2019
Disruptive new design pairs signature brand touch points with performance features.
SPOT Introduces New SPOT X Device With Enhanced Features And Performance
Bluetooth wireless technology enables versatility and new user experience with SPOT X App
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