Callaway Golf Warns on Q1 Results as Sales Fall

Callaway Golf company is indicating that net sales for the first quarter are estimated to be $272 million, a decrease of 26% as compared to net sales of $366 million for the first quarter of 2008. On a currency-neutral basis, estimated net sales decreased

West Marine Sees Double Digit Q1 Revenue Decline

West Marine, Inc. reported that net revenues for the thirteen weeks ended April 4, 2009 decreased 10.9% to $101.0 million from net revenues of $113.3 million in the year-ago period. Comparable store sales for the first quarter decreased 6.8%…

Sales Reps See New Challenges in Today’s Market

Sales reps have traditionally been vital in bringing new brands and ideas to the sporting goods marketplace, but their role in recent years has changed as a result of sporting goods industry consolidation and advancements in technology. Reps are now incre

It’s Jordan vs. Nike in NCAA Tourney Final

To measure brand exposure during the NCAA Basketball Championship tournament, The SportsOneSource Group developed a tournament ‘Brand Brackets Sheet’ that tracks the brands with footwear and apparel contracts with the participating schools. Nike, Inc. con

Economy Sends Another Key Retailer to Bankruptcy Court

Three relatively major sporting goods industry retailers filing for bankruptcy protection in the last four weeks signals the start of what many analysts suggest will be a trend for the first half of this year as the market looks to right-size itself withi

Targeted Endorsement Dollars Still a Wise Spend

Athlete and celebrity endorsement dollars are best spent when targeting a younger or minority sports or outdoor consumer in the U.S. That is one conclusion generated by the SportsOneSource 2009 Brand Strength Report that measures how American consumers v

Report: Endorsements Most Important to Youth, Minorities

Athlete and celebrity endorsement dollars are best spent when targeting a younger or minority sports or outdoor consumer in the U.S. That conclusion is one element of the recent SportsOneSource 2009 Brand Strength Report that measures how American consum

Crocs Accountants Raise Doubts on Company’s Future

Crocs, Inc. filed its 2008 annual report on Form 10-K filed with the Securities and Exchange Commission on March 17 and announced that its consolidated financial statements for 2008 are accompanied by an unqualified audit opinion from the company’s indepe

Sport Footwear Sees Dramatic Positive Turn in February

Retail sales of Sport Footwear bounced back in a big way to start the 2009 retail fiscal year after posting sluggish results in the 2008 fiscal fourth quarter ended January 31, 2009. For the four-week fiscal month of February, sales of Sport Footwear, wh

The Sporting Goods Problem with Female Consumers

A frequently-cited marketing maxim holds that women drive 80 percent of consumer purchases at retail. While finding the original source of that figure has proven to be elusive, most will agree that women are responsible for a significant level of spending

Report: Sport Footwear Sales Were Flat in 2008

The SportsOneSource Group is projecting that Sport Footwear sales remained relatively flat in fiscal 2008. The industry market research firm and trade publisher released preliminary estimates that Sport Footwear sales grew just 0.3% to $18.4 billion in f