Feetures, a performance sock company, is re-launching their “Pair Up” sales contest to provide an incentive for run specialty retailers to improve their customers’ in-store experience.
Author: Carly Terwilliger
Elliptigo Rider Sets New Guinness World Record for LEJOG
Elliptigo cyclist Idai Makaya set a new Guiness World Record for the 848-mile endurance route from Land’s End to John O’Groats (LEJOG) by elliptical cycle.
Interbike Plans Cyclofest Service Project
Interbike, the largest bicycle trade event in North America, planned a volunteer service project to help build new singletrack trails just before the inaugural Fall Cyclofest festival.
Gander Mountain Names Ron Stoupa SVP
Outdoor specialty retailer Gander Mountain named Ron Stoupa as senior vice president – marketing and e-commerce starting on August 15.
NDA Launches New, More Informative Deer Website
The National Deer Alliance (NDA) developed the organization’s first comprehensive website to keep hunters informed about deer issues across the country.
G-Form Partners with BMX Pioneer Kevin Robinson
Athletic impact protection company G-Form partnered with four-time X-Games Gold Medalist Kevin “K-Rob” Robinson to become the official provider of his protective gear.
Footaction Free Flow Docuseries Debuts with Fly Style
Footaction, a national retailer of apparel and footwear lifestyle brands, debuted its new digital docuseries, “Footaction Free Flow,” which brings together musical talent from multiple generations in a discussion about current topics.
Adidas Lacrosse Signs No. 1 MLL Draft Pick
Adidas entered a multiyear partnership with Major League Lacrosse’s 2016 No. 1 overall draft pick, midfielder Myles Jones of the Chesapeake Bayhawks.
NormaTec Collaborates with USRowing
USRowing is collaborating with NormaTec to provide top-of-the-line recovery technology to the rowing community.
Trek Bicycle Expands NICA Support
Trek Bicycle expanded its support of the National Interscholastic Cycling Association (NICA), pledging more than $1 million in contributions within five years.
D1 Opens New Sports Training Facilities
D1 Sports Training & Therapy, the athletic-based training brand founded by athletes for athletes, will open over 10 new facilities this year across the U.S.
Rawlings Gold Glove Awards First Female Recipient
The Rawlings Gold Glove will be awarded for the first time to a female softball player later this month.
The Running Event Moves to Orlando, Expands Education
The Running Event (TRE), North America’s largest running specialty conference and trade show, will take place in Orlando and feature an expanded educational program.
Sherpa Adds US Sales Reps and Canadian Distributor
Kent, WA-based Sherpa Adventure Gear added new U.S. sales representatives and will now include a Canadian distributor, Sherpa Adventure Gear Canada.
Res Defense Becomes FightLite Industries
Res Defense Systems, a manufacturer of innovative, mission-configurable firearms, parts and accessories, transitioned its company name to FightLite Industries.
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