In addition to media planning and buying, Backbone Media will now provide PR services for the Oregon ski area.
Author: Carly Terwilliger
Arc’teryx Partners With Exum Mountain Guides
Along with outfitting more than 70 professional guides with Arc’teryx apparel, the partnership will include a scholarship program that offers support for guide development.
Under Armour Teams Up With Youth Flag Football
Under the Lights is a non-contact league that brings together thousands of participants (K-10th grade) to compete and learn about the game of football.
Ugg Partners With Footaction, Launches Vic Mensa Campaign
Beginning this month, a selection of Ugg for Men will be added to the roster of brands sold at Footaction stores and footaction.com.
Kinsey’s Adds Randy Groff To Sales Team
Groff comes to the company with an archery retail background and more than a decade of experience in the pro shop, customer service and event planning at Lancaster Archery Supply.
Anta Signs Manny Pacquiao
The Chinese sportswear brand hopes signing the boxer will improve its brand influence across the globe, as well as help strengthen its presence in the training and boxing market.
Lew’s Fishing Acquired By Peak Rock Capital Affiliate
Headquartered in Springfield, MO, Lew’s supplies branded fishing products for mass market retailers, sporting goods chains and specialty outdoor retailers.
Under Armour Opens Boston Brand House
The new location will offer localized Boston apparel, including Boston Red Sox gear and the New England Patriots NFL Combine Authentic Team collection.
Nominations Open For Outdoor Inspiration Awards
The event, set for January 11, 2017 during Outdoor Retailer Winter Market, celebrates passion, dedication and inspiration within the outdoor industry.
RECALL: 2,960 Trek Farley Bicycles And Framesets
The fork can separate from the steer tube, posing a fall hazard to the rider.
Herbalife Nutrition Shares CEO Transition Plan
Effective June 1, 2017, Richard P. Goudis, currently chief operating officer, will succeed Michael Johnson as CEO of the nutrition company.
Clean Sport Collective Launches To Promote Honesty, Integrity
The non-profit aims to create awareness and positive change around the issue of clean sport.
Foot Locker Unveils ‘Five Borough Challenge’ Team
Comprised of five local runners who have each overcome significant personal challenges, the team will run the first 13 miles of the 2016 TCS New York City Marathon together.
Body Glove Acquired By Marquee Brands
Body Glove is the third investment for Marquee Brands, following its acquisition of Italian luxury brand Bruno Magli and British fashion brand Ben Sherman.
Exolifestyle Signs Keanu Neal As Brand Ambassador
CEO Vaughan Dugan stated that adding the Atlanta Falcons first-round draft pick “is a huge step in gaining exposure within professional sports.”
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