The Field & Stream Licenses Company has signed a license with C-Life Group, Ltd. to produce and market a collection of Field & Stream imprinted tees and fleece for men, women and children.
C-Lifes Field & Stream will sell the apparel at mid-tier department stores, national sporting goods retailers and specialty stores.
“One reason we are particularly optimistic about our Field & Stream collection is because more Americans participate in hunting, fishing and camping than hold valid driver's licenses,” said Hymie Shamah, president of C-Life Group.
“We are pleased to have C-Life Group as our licensee for this important category,” commented Mike Tewey, President, Field & Stream Licenses. “Hymie Shamah and his team are innovative merchandisers and astute marketers and we are confident their efforts will reflect well on the Field & Stream brand.”
Field & Stream Licenses was acquired in September 2006 by a private investment group led by Mike Tewey, Larry Martin and Barry Sternlicht, CEO of Starwood Capital. The company owns 115 U.S. and international trademarks covering 600 products in 43 countries including China, Japan and the European Union.
Field & Stream Licenses is continuing to identify licensing opportunities with quality manufacturers both domestically and internationally. The company is also engaged in outdoor real estate projects worldwide, including branded resorts, time-share properties, camp grounds, and vacation clubs.
C-Life Group, Ltd. has manufactured licensed and branded apparel for 20 years, servicing major retailers in the adult and childrens apparel categories. World headquarters and design studio are located in midtown New York with regional offices in Los Angeles, Central America and Asia.