Base Camp Communications hired Kendall Card as director of social media. The P.R. agency said Card would head up its social media, social networking, word-of-mouth and online community initiatives. Card will oversee blogging, vlogging and podcasting, as well as Facebook and MySpace strategizing, online community development, search engine optimization, website design optimization, site analytics and performance metrics. His job is to research and explore the rapidly evolving field of social computing.