At a time when the PGA, NASCAR and even some NFL franchises are struggling to muster sponsorship dollars, Bank of America is upping its partnership with the Chicago Marathon. The bank said it is launching a new integrated marketing campaign for the 2010 B
Author: Charlie Lunan
Kayland USA Names New Rep in New England, Upstate NY
Novation North America, Inc. and Kayland USA have contracted with Chris Clapp to represent the Kayland brand in Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, and northern New York state…
Callaway Golf to Reorganize Golf Ball Manufacturing Operation
Callaway Golf Company told its employees Aug. 10 it will reorganize its golf ball manufacturing and distribution facilities located in Chicopee, MA over the next 18 months as part of a global restructuring plan unveiled July 27…
Perry Ellis Releases Positive Prelminary Q2 Estimates
Perry Ellis International, Inc. said that based on preliminary estimates for its second quarter ended July 31, 2010 it expects revenue of approximately $162 million, compared to $159 million during the comparable period last year. Revenues grew approximat
Osprey Buys Carbon Offsets in 12-Month Deal
Osprey Packs, Inc. is purchasing carbon offsets through the Bonneville Environmental Foundation to offset the impact of employee travel and product shipping. Through a 12-month agreement, the company will offset an estimated 261.80 Metric Tons of CO2 for
Interbike Fashion Show Expands
Interbike is expanding its fashion show to include more entries from a growing number of companies outside of the mainstream bicycling community and target high fashion, recreation, urban and family cyclists…
Black Diamond Equipment to Bring Gregory to Salt Lake City
Gregory Mountain Products will relocate its staff and headquarters to Salt Lake City, but remain a largely autonomous brand under an integration plan unveiled Tuesday by its acquirer, Black Diamond Equipment Inc…
Electra Secures Patent for Foot Forward Technology
Electra Bicycle Company says it has secured a U.S. patent for its forward-pedaling design, which puts the crank forward of the seat tube. The “Flat Foot Technology” has been featured in the company's comfort bikes since 2003. The company said the pat
Western Fly Fishing Rep Agencies Merge
Sundown River Products, a manufacturers representative of outdoor sporting goods including Aire/Outcast Inflatables in Boise and Brooks Montgomery Sales & Marketing of Salmon, ID have merged, according to a report published by IdahoStatesman.com…
Retail Sales Slow Considerably from First Quarter
MasterCard Advisors’ SpendingPulse estimates July total retail sales, excluding auto sales, grew by 1.4% year-over-year with seasonally adjusted month-to-month sales declining by 0.9%. The year-to-year growth average for retail sales ex-auto for the
Li and Fung Sees Strong Earnings in the First Half
Hong Kong apparel sourcing giant Li & Fung Limited has acquired U.S. shoemaker Jimlar for an undisclosed sum. Founded in 1956, Jimlar currently owns the iconic Frye boots brand and is also a licensee for Coach and Calvin Klein. Li & Fung said the Jimlar a
Outdoor University to Focus on Role of the Rep
On Wednesday, Aug. 18 Outdoor Industry Association (OIA) will present The Evolving Role of the Independent Rep, a live webinar, lead by Brad Werntz, owner of Pemba Serves. Werntz will review the model reps in the outdoor industry have been using and look
Conservation Alliance Names First Pinnacle Members
The Conservation Alliance named Eastern Mountain Sports, KEEN Inc., Patagonia, REI and The North Face as its first Pinnacle members at the Outdoor Retailer Summer Market last week. The “Pinnacle” designation will be awarded to companies that contribute at
Backwoods to Host AGO Listening Session in Austin
Outdoor Industry Association (OIA) has teamed with Austin-based, specialty outdoor retailer BACKWOODS, Inc. to host a “homegrown” listening session for America’s Great Outdoors Initiative (AGO). The AGO listening session will be held at
Italy’s Kayland Footwear Brand Hires Southeast Reps
Novation North America, Inc. and Kayland USA have contracted with Thomas Horsch and Plan B Marketing to represent the Kayland brand in West Virginia, Virginia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, Georgia, and Florida…
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