Author: Charlie Lunan

NOCSAE Pledges to Adopt New Helmet Standards

January 24, 2011 SGB Update

At the conclusion of a meeting of the National Operating Committee on Standards for Athletic Equipment (NOCSAE) on Monday in Phoenix, a panel of national experts said the organization would take further measures to help prevent concussions in sports…

Oklahoma State Student Wins Project OR

January 24, 2011 SGB Update

Outdoor Retailer (OR) named Melaney Stevens of Oklahoma State University the winner of its sixth cycle of Project OR held at OR Winter Market 2011. Stevens designed a stretchable, water resistant ice climbing pant…

DealerCamp to Add Triathlon Component

January 23, 2011 SGB Update

Lifeboat Events, promoters of the cycling DealerCamp show, has partnered with Triathlon America to promote the sport and the business of triathlon by creating a Triathlon America GearCamp at DealerCamp this July in Utah…

RECALL: Phil@teds Jogging Strollers

January 23, 2011 SGB Update

Phil&teds USA Inc. of Fort Collins, CO is voluntarily recalling 22,000 of its branded jogging strollers in the United States and 7,200 sold into Canada because they pose a risk of finger amputation to adults, the U.S. Consumer Product Safety Commission an

REI Names Vibram USA 2010 Vendor Partner of the Year

January 22, 2011 SGB Update

REI named Vibram USA its overall 2010 Vendor Partner of the Year during the Outdoor Retailer Winter Market trade show, largely in recognition of its hot-selling Vibram FiveFingers line of minimalist footwear. Osprey Packs, Yakima Products and Merrell were

Skier Visits Up 10% at 22 Colorado Resorts

January 21, 2011 SGB Update

Colorado Ski Country USA (CSCUSA) said that its 22 member resorts reported a 10% increase in skier visitation between opening day and Dec. 31, 2010, compared to the same period of the prior year…

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Humana Backs Peopleforbikes.org Campaign

January 20, 2011 SGB Update

Humana Inc. has signed on as a premier sponsor of peopleforbikes.org, which seeks to unite 1 million bicyclists to encourage government leaders to support cost-effective legislation that improves bike paths, lanes, trails and other facilities from coast t

Nau to Demo QR Coded Hangtags at Outdoor Retailer

January 19, 2011 SGB Update

Urban + Outdoor apparel maker Nau will showcase how QR codes can be used on hangtags to help outdoor specialty retailers engage smartphone users in their stores by directing them to branded websites and away from price comparison sites…

Nielsen Holdings Estimates 2010 Revenue Rose in 6% Range

January 18, 2011 SGB Update

Nielsen Holdings B.V., which owns the Outdoor Retailer and Interbike shows and recently filed paper work to raise $1.42 billion in an IPO, expects revenues for the fiscal year ended Dec. 31, 2010 to reach between $5.11 billion and $5.13 billion, an increa

Western Mountain Resorts Report Rising Occupancy

January 18, 2011 SGB Update

Lodging occupancy at more than a dozen major western mountain destinations was up 8.9% in December from a year ago, according to the most recent Mountain Travel Research Program (MTRiP) report. The data and reports of strong sell through at many specialty

NatureBridge Awarded REI’s First May Anderson Grant

January 18, 2011 SGB Update

The REI Foundation awarded its first $50,000 Mary Anderson Legacy Grant to NatureBridge, the largest residential environmental education partner of the National Park Service. Established in recognition of REI co-founder Mary Anderson, the grant will assis

Backbone Media Names Williams Partner, Hires Fish

January 18, 2011 SGB Update

Backbone Media, a public relations and media agency servicing clients in the active outdoor lifestyle space, has named Greg Williams as a partner and hired Elinor Fish, former managing editor for Trail Runner magazine, as its newest account manager…

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