Bucknell Athletics and Adidas have again extended their product and sponsorship agreement, which maintains Adidas as the exclusive supplier of footwear, uniforms, apparel and accessories for all 27 Bison varsity athletics teams…
Author: Charlie Lunan
Peak Sponsors 2015 Eurobasket Championship
Peak, the Chinese athletic apparel brand, appeared as an official partner in the 2015 Eurobasket Championship which started from Sept. 5, where it is also sponsoring…
Wilson Kicks Off Major Branding Campaign
Wilson Sporting Goods Co. will kick off a major brand marketing campaign featuring Serena Williams, Roger Federer and other global athletic stars alongside lesser known aspiring athletes this fall…
European Week of Sport Campaign Kicks Off
The Federation of the European Sporting Goods Industry and its members are supporting the European Week of Sport campaign through a variety of initiatives and activities leading up to and during the week of September 7-13…
IOC Creates $2 Million Fund to Help Europe’s Refugees
The International Olympic Committee has created a $2 million fund that will be made available to National Olympic Committees for program focused on helping refugees…
Body Glove Brings Back Old School Logo
Body Glove has launched a new ad campaign this fall, new initiatives and new key products for the core market headed into Surf Expo…
Vittoria Group Names Marx Senior Executive Manager
Vittoria Group appointed former pro cyclist and management consultant Michael Marx senior executive manager and member of its executive management team effective Aug. 1…
Greenpeace Expedition Finds PFCs in Remote Snowpack
Greenpeace again called on technical outdoor apparel brands to phase out use of poly-fluorinated chemicals (PFCs) by 2020 after releasing research showing traces of the persistent chemicals were found in snow and some water samples taken from remote mount
Shimano to Develop Leisure Complex in Netherlands
Shimano Europe has signed a letter of intent to develop a cycling, fishing and rowing complex in Valkenburg, Netherlands that is due for completion in 2017…
Mountaineer Helps Kick Off European Week of Sports
Austrian mountaineer Gerlinde Kaltenbrunner was on hand in Brussels Monday morning to represent the European Outdoor Group at the kick off of the first European Week of Sport (EWOS), an initiative by the European Commission to promote sport and physical a
REI to Relocate Redmond Store to Bellevue
REI will relocate its Redmond, WA store to Bellevue, WA on the east side of Puget Sound in the fall of 2016…
Haibike Dramatically Expanding US E-bike Offering
Haibike USA will debut 44 new e-bike models next week at Interbike, including most of its SDURO line, a more moderately priced line that uses a Yamaha motor…
.Ski Top Level Domain Name Available for Purchase
Dot Ski (.ski),the world’s first Internet domain space dedicated to those with a passion for ski and snow sports, launched Sept. 8 with support from the International Ski Federation and…
Timberland Publishes Q2 Sustiainability Report
Timberland reduced its greenhouse gas emissions in the second quarter despite using less renewable energy due to lower energy usage overseas and less corporate travel, according to its Corporate Sustainability Report (CSR) for the second quarter.
Chouinard to Co-host SHIFT Festival
Yvon Chouinard, whose outdoor-clothing company Patagonia recently diversified into food to foster positive change in the food industry, will help anchor the 2015 SHIFT Festival…
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