The United States Lifesaving Association (USLA) has exclusively designated the C4 Waterman iRescue Board as the official rescue board of the USLA and the C4 Waterman iRescue Sled as the official rescue sled of the USLA. The endorsement sheds light on the
Author: Charlie Lunan
Court Orders 175 Websites Closed for Selling Counterfeit Golf Products
The U.S. Golf Manufacturers Anti-Counterfeiting Working Group announced that a U.S. district court issued a preliminary injunction shutting down over 175 websites engaged in the sale of counterfeit golf products. The order marks one of the Golf Group'
Princeton Tec Kicks Off Spectrum Road Show
Princeton Tec packs a mini-production line into a truck and hits the road this weekend (April 14-15) to kick off their Spectrum Road Show at the Appalachian Outdoors Spring Outdoor Expo, in State College, Pa. During the tour, Princeton Tec employees will
MEC to Introduce Record 1,400 New Products in 2012
Mountain Equipment Co-op (MEC) will introduce a record 1,400 new products in 2012 in a bid to expand its focus beyond the backcountry and into urban activities, such as running, yoga and cycling…
Boardworks Surf Hires PR Firm to Promote Demo Tour
Boardworks Surf, one of the leading brands in standup paddleboard design and manufacturing, has appointed communications agency b2,inc. to manage public relations for its Show UP and Blow Up SUP Demo Tour…
IPad Dominating Mobile Shopping
Research based on billions of online transactions finds mobile devices accounted for 4.6 percent of retail revenues in March, up from 1.9 percent in April 2011, with the iPad driving nearly all shopping, browsing and purchasing in this emerging channel…
CamelBak Hires Ted Ganio to Head up Softgoods Logistics
CamelBak has added Ted Ganio and Stephen Barnes to its team. Ganio joins CamelBak as senior director of softgoods, customs and logistics and brings with him over 20 years of experience including Mountain Hardwear, Adventure Medical Kits, Sierra Designs an
Georgia State Park’s Launches Rx for Fitness
Georgia’s State Park system has teamed up with the Georgia Association of Physicians Assistants (GAPA) to launch “Rx for Fitness,” in which PAs can prescribe hikes in the great outdoors, and patients can turn in their “prescription
El Salvador Supplier Wins $1.1 Million Judgement Against Gear for Sports
Partex Apparel International, an El Salvador manufacturer, has obtained a $1.1 million judgment, plus pre-judgment interest in a breach of contract case against Gear for Sports Inc., a sports apparel company owned by HanesBrands, Inc., according to Frankl
N3L Optics Survey Indicates Americans Understating Health Benefits of Sunglasses
Nearly half of Americans do not wear sunglasses, according to a survey conducted by N3L Optics, a sports performance sunglass retailer owned by Luxottica Group, parent of the Oakley premium sports brand…
Vanguard Names Marketing Chief for North American Outdoor Division
Vanguard USA hired Robert DeRosier as marketing executive overseeing all North American marketing activities related to the company's Outdoor division…
McNett Sponsors Kurka’s Book Tour
McNett is sponsoring “Ultimate Hiker” Andrew Skurka's national book tour by providing raffle prizes, outdoor gear and free giveaways at about 50 stops the adventurer and author is making in the coming two months, including many specialty
Snow Peak Expanding U.S. Headquarters, Opening Store
Snow Peak is expanding their U.S. headquarters as part of the Japanese camping brand’s growth strategy in North America. In addition to the larger office and increased warehouse space, the brand will open a retail showroom, the first of its kind in
REI Foundation to Repeat as Presenting Sponsor of Outdoor Nation
REI Foundation has signed on as a 2012 Presenting Partner for Outdoor Nation, marking the second year in a row it will help support summits where outdoor leaders and activists, ages 16 to 28, identify pressing outdoor issues, develop strategies to address
First Descents Ball Raises $450,000
First Descents reports that it raised $450,000 at its annual FD Ball, which drew 410 attendees Saturday, March 31st, or enough for 450 young cancer patients to attend a week of surfing, kayaking or rock climbing through the non-profits programs…
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