Merrell signed on as the presenting partner for global Tough Mudder events as a part of a multi-year deal that calls for the brands to develop a co-branded line of gear and launch a shorter version of the obstacle course race to draw in more consumers…
Author: Charlie Lunan
U.S. Trade Representative Releases Text of Trans Pacific Partnership
The Office of the U.S. Trade Representative released the full text of the Trans Pacific Partnership on Thursday, providing the sporting goods industry its first opportunity to vet the details of the potentially historic trade agreement…
Sturm Ruger Profits Rise on Jump in Shipments
Sturm, Ruger and Company Inc. estimates sell-through of the company’s products from independent distributors to retailers outpaced criminal background checks more than three-fold during the quarter, clearing the way for a big increase in fourth quar
Astral Names New Reps in Midwest
Astral, the Asheville, NC-based paddle sports brand, named husband and wife team, Dave and Bobbie Larson as its new sales team in the Midwest…
Gaiam Inc. Says Kohl’s Launch Turbocharged Q3 Sales
Gaiam Inc. reported its launch at more than 1,000 Kohl's and Bed Bath and Beyond department stores enabled it to grow 140 percent faster in the third quarter ended Sept. 30…
Safilo Group Reports Big Q3 Declines at Solstice and in Brazil
Safilo Group S.p.A. reported total net sales grew 9.0 percent to €284.8 million in the third quarter ended Sept. 30, compared with the same quarter of 2014, due almost entirely to the weaker Euro…
Survey Shows Consumer Spending Plans up Dramatically
U.S. consumers are showing a dramatic increase in their spending expectations this holiday season, according to Accenture’s annual holiday shopping survey…
Thule’s Q3 Results Marred by Declining Camera Market
Thule Group reported net sales for the third quarter reached SEK 1.34 billion, up 3.0 percent in currency-neutral terms, as sales of new bike racks, strollers and packs easily offset lower sales of camera bags Case Logic…
Thule’s Declining Camera Bag Sales Dilute Q3 Gains
Thule Group reported that sales at its Outdoor&Bags segment declined 2.7 percent in the Americas in currency-neutral (c-n) terms in the third quarter as big box consumer electronics retailers in the United States slashed their assortment of camera bags…
Ortovox Adds Two U.S. Sales Agencies
Ortovox, the German mountain gear brand that is launching its apparel line in North America this fall, has added two new agencies to its roster…
Riddell Parent to Pay $10 Million to Settle SEC Charges
Fenway Partners, the private equity firm that owns Riddell parent BRG Sports, has agreed to pay more than $10 million to settle charges that it and four executives failed to disclose conflicts of interest to a client and investors…
Fox Factory: Acquisition Boosts Q3, Full Year Outlook
Fox Factory Holding Corp. reported sales of bike products increased 16.3 percent in the third quarter thanks largely to its Race Face/Easton acquisition and raised its guidance for the full year although it expects…
UN Applauds OIA’s Sustainability Work
The United Nations has recognized Outdoor Industry Association as among a handful of companies and associations moving the needle on global sustainability…
Osprey Packs Adds Marketing Talent
Osprey Packs named Vince Mazzuca as senior marketing manager and Jennie Wong as sales and marketing coordinator…
Stio Expanding Headquarters Near Jackson Hole
Stio, the mountain lifestyle apparel brand that sells only direct to consumers, said it will move to larger headquarters near to accommodate its growing staff, including two hires named Wednesday…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal