Dutch e-tailer CF Lifestyle has launched its e-commerce site in four additional languages with the intent of supplying Crossfitters throughout Europe with workout clothing, gear and nutritional supplements…
Author: Charlie Lunan
RECALL: 540 Kona Wo Bicycles
Kona Bicycle Co. has recalled about 530 of its 2014 Kona Wo bicycles after receiving one report of the bicycle fork breaking at the junction of the crown…
The North Face: Nepal’ Provides Virtual 3-D Tour of Area’s Mountains
The North Face has again teamed with Jaunt Studios to produce a virtual reality (VR) experience for its customers called “The North Face: Nepal.” The 3-D video will be available at the company's stores in…
Moncler Nine Month Revenues Up in High Teens
Monclear S.p.A, the French luxury ski wear and fashion apparel company, reported consolidated revenue reached €561.5 million in the nine months ended Sept. 30, up 25 percent compared to the comparable period last year. Revenues grew 17 percent in cu
RECALL: 30,500 REI Evrgrn Campfire Rockers
Recreational Equipment Inc. (REI) announced the first recall of a product marketed under its Evrgrn brand, which it launched last year to reach urban dwelling Millennials…
The Bike Cooperative Adds Moxie Cycling as Supplier Partner
Moxie Cycling Co., a women's cycling apparel brand, has become a supplier partner of The Bike Cooperative, a retailer-owned co-op…
BioLite Sees Carbon Neutral Future
BioLite committed to a carbon neutral future after an analysis of its operations showed it its cook stoves and other products reduced 16 tons of carbon emissions for every ton the company generated from 2012 to 2014…
Gore Unveils New Brand Architecture
W. L. Gore & Associates (Gore) is restructuring its brands for Fall 2016 in a bid to help consumers distinguish between the product benefits of Gore-Tex, Windstopper and upcoming Gore Thermium products…
TJX Companies Sustains Growth in Third Quarter
The TJX Companies Inc. reported same-store sales at Marmaxx, which includes more than 1,000 T.J. Maxx, Marshalls and Sierra Trading Post stores, increased 3.0 percent in the third quarter…
Accell Group Q3 Sales Rise on e-MTB Demand in Europe
Accell Group, the Dutch bicycle group that owns Raleigh and Diamondback and has pioneered modern sport bikes in the United States, reported sales continued to grow in the third quarter, exceeding year-ago levels…
Fox Factory Speeds Up Race Face/Easton Integration
Fox Factory Holding Corp. amended its earn out agreement with the sellers of Race Face/Easton so that it can accelerate integration of the business, which it acquired in late 2014…
Outside Puts New Spin on Best Places to Work List
A number of lesser known companies, including a few from outside the outdoor recreation industry, edged out Smartwool, Eagle Creek, Superfeet, Petzl, Toad&Co and SpyderCo to take the top spots in Outside magazine's annual best places to work list…
Spyder Extends Partnership with US Ski Team Through 2020
Spyder has renewed its long-standing partnership with The United States Ski Team (USST) for an additional four years, through 2020…
BDO Survey Shows Major Retailers Spreading Out Holiday Promotions
Significantly more retailers plan to spread their holiday promotions throughout the holiday shopping season, as opposed to focusing on a specific day, according to the tenth annual BDO Retail Compass Survey of CMOs…
Ironman and Clif Bar Extend Partnership into 2016
Ironman has extended Clif Bar as the Official Sports Nutrition Sponsor of the Ironman and Ironman 70.3 North American race series through 2016…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal