Under Armour, Inc. is partnering with Charleston, SC-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed Groundswell to oversee its editorial and med
Author: Charlie Lunan
Dorel Recreational/Leisure Rebrands as Dorel Sports
Dorel Industries Inc. kicked off the New Year by renaming its Recreational/Leisure segment Dorel Sports and announcing a number of hires and promotions at the Connecticut-based business, which owns Cannondale, Schwinn, GT, Mongoose, Sugoi and Caloi bicycl
Outdoor Execs Foresee Continued Growth and Adjustment in 2015
Outdoor industry leaders exhibited some of the greatest optimism in years when asked about their outlook for 2015, even as they acknowledged little progress in heading off several existential threats…
Chicago Firm Ready to Invest $100 in Active Lifestyle Brands
A group of investment professionals with ties to Chicago's financial industry said it plans to invest up to $100 million in up to five active lifestyle companies through an investment company they founded in 2012…
OIA Poised to Pivot in ’15
As Outdoor Industry Association enters 2015 poised to pivot on several fronts, including leadership, research and how its pursues its public policy agenda…
ExOfficio Names VP of Design and Product Development
ExOfficio has appointed Julie Snow as its new vice president of design and product development, where she will play a key role reinforcing the brand’s position as the global leader in adventure travel apparel…
Tiger Targets Outdoor Brands with New Colorado Fulfillment Center
Tigers has opened a new fulfillment center in Aurora, CO in response to the substantial increase in demand from outdoor and active lifestyle brands…
EORA Awards Grants to Six Non-Profits
Eastern Outdoor Reps Association (EORA) awarded $4,500 in grants to six youth-based nonprofit organizations through its Outdoor Opportunity Grant Program…
Confluence Acquires Boardworks
Confluence Outdoor made a big – albeit expected – splash in the paddlesports industry Monday by announcing it had acquired SUP and surf board maker Boardworks of Carlsbad, CA. In addition to manufacturing and distributing boards and accessories under its
EB Sport Group Launches Relay Fitness Tracker
EB Sport Group launched the Relay, the newest fitness tracker from their WeGo product line. The Relay blends the features of a 24/7 activity tracker with that of a smart watch…
Vista Outdoors Adds SVP of Human Resources
Alliant Techsystems Inc. (ATK) named Stephen S. Clark as senior vice president for human resources and corporate services at Vista Outdoor Inc., which ATK plans to spin off in February as a separately traded public company…
CES to Features Parade of Sports Celebrity Pitchmen
Brands will use several active and retired pro athletes to pitch their products at the 2015 International CES in Last Vegas Jan. 6-9, including Cal Ripken Jr., NBA great Clyde Drexler and a parade of skateboarders, snowboarders and surfers. This year'
Moosejaw Tweaks Loyalty Program for 2015
Moosejaw announced several changes to its loyalty program that include discontinuing its High Altitude program that allowed its most loyal customers to earn discounts at an accelerated rate…
Liberty Interactive Extends CEO’s Contract Until 2019
Liberty Interactive Corporation, parent company for Backcountry.com and Bodybuilding.com, extended the contract of its president and CEO Gregory B. Maffei through 2019…
Amazon Lists Holiday’s Top Selling Sports Products
The Lifestraw Personal Water Filter emerged as the best selling outdoor product on Amazon.com this holiday season, while Asics, Columbia, Duofold and Timberland earned spots for their apparel and footwear…
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