W. L. Gore & Associates, inventor of Gore-Tex high performance fabric technologies, announced the 2015 Gore-Tex Wasatch Ski Mountaineering Race will take place during the Outdoor Retailer Winter Market All Mountain Demo on Tuesday, Jan. 20, at Solitude Mo
Author: Charlie Lunan
Gerber Agrees to Pay $2.6 Million Fine to Settle Gator Combo Ax Case
Gerber Legendary Blades has agreed to pay a $2.6 million civil penalty and abide by a permanent injunction to settle allegations it knowingly failed to report a defect in its Gator Combo Axe to the U.S. Consumer Product Safety Commission (CPSC)…
Lonely Planet Acquires Stake in Teton Gravity Research
Travel media company Lonely Planet has acquired a strategic stake in media house Teton Gravity Research (TGR). The investment comes as TGR has doubled in size in recent years becoming one of the top media houses in the action sports and outdoor industries
Walls Brands Hires Backbone Media to Help With Repositioning
Walls Brands has hired active lifestyle agency Backbone Media to manage its communications strategy and public relations outreach for its workwear and hunting apparel brands Walls Outdoor Goods, Big Smith, 10X, Liberty and Duxbak brands…
Report: Adidas Displaces Nike at University of Miami Hurricanes
Adidas has displaced Nike as the apparel and merchandise licensee and uniform provider for the Miami Hurricanes, according to two South Florida newspapers. Citing anonymous sources, the Sun-Sentinel and Palm Beach Post reported Monday that the University
MassBike Names Executive Director
The Massachusetts Bicycle Coalition (MassBike) board of directors has named Richard Fries to serve as its new executive director after…
OIA Names Keynote Speakers for Sustainability Conference
Marc Dorfman of Biomimicry 3.8 will kick-off the third Outdoor Industry Association (OIA) Sustainability Insights Conference scheduled to take place on Tuesday, Jan. 20, just prior to the start of Outdoor Retailer Winter Market 2015. The one-day conferenc
FDRA Boosts Lobbying Team, Vows to Push Harder for Tariff Reforms
Footwear Distributors and Retailers of America (FDRA) has hired former U.S. Representative Sue Myrick as its key policy strategist and Thomas Crockett as the association's director of government and regulatory affairs. Both Myrick and Crockett bring
Schoeller USA President Takes on Additional Role at Scottish Company
Schoeller USA President Tom Weinbender is now also working as an associate for the Scottish firm Halley Stevensons…
ATK Sets Exchange Ratio for Vista Outdoor Spin-Off
Alliant Techsystems Inc. (ATK) board of directors has established the distribution ratio for the previously announced spin-off of its Sporting Group business to ATK stockholders as a newly formed company called Vista Outdoor Inc. Vista owns the Bushnell o
Fulfillment by Amazon Sellers up 65 Percent in 2014
Amazon said the number of sellers adopting the Fulfillment by Amazon (FBA) service grew more than 65 percent year-over-year worldwide in 2014 and that FBA units shipped worldwide grew more than 50 percent year-over-year during the 2014 holiday season…
Craft Sportswear North America Names Schenker CEO
Craft Sportswear North America has named Eric Schenker as its new chief executive officer…
Under Armour Parnters with HTC to Build Out Fitness Ecosystem
Under Armour Inc. announced a strategic partnership with HTC Tuesday that calls for the maker of smart phones to design a series of products that work seamlessly with UA Record, a web site and app collection it launched at CES that will expand the Under A
Mike’s Bikes Secures Financing for Expansion
Mike’s Bikes has secured a multi-million-dollar credit facility to open more locations from Business Capital. The dealer, which already operates from 11 locations in California, claims to be the largest independently owned bike dealers on the West C
Garmin Launches New Smart Watch at CES
Garmin debuted a new smart watch at the CES Show Monday that will compete more directly with the Apple Watch…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal