Scott Sports renewed Wednesday its sponsorship of the Utah High School Cycling League for the 2015 season mountain bike racing season…
Author: Charlie Lunan
Granite Gear Adds Hartford Sales Group in Southwest
Granite Gear, award-winning manufacturer of legendary backpacks, packing systems and travel gear, announces today their partnership with Hartford Sales Group. The team is joining Granite Gear’s sales force to represent Northern and Southern Californ
Vista Outdoor Board Authorizes $200 Million Stock Buyback
Vista Outdoor Inc.'s board of directors approved a program to repurchase up to $200 million of the company's newly issued common stock…
Backcountry and Bodybuilding Grew Sales and Profits in 2014
Backcountry.com and Bodybuilding.com accounted for 80 percent of the sales growth and nearly 69 percent of the growth in operating income before depreciation and amortization at Liberty Interactive Group's Digital Commerce group in 2014…
Safilo Names NA Sales Chief for New Sports Segment
Safilo Group has appointed Kevin Hyland North American Sport Channel Sales Leader responsible for channel sales of the Group’s sports and outdoor lifestyle brands including the iconic Smith brand, Suncloud by Polaroid and future brands in the segmen
L.L.Bean Lands Atop Stella Benchmark in Fourth Quarter
L.L.Bean provided the best overall customer service in fiscal fourth quarter 2014, topping the first quarterly release of Stella Benchmarks…
Sperry Campaign Targets Young ‘Intrepids’
Sperry, the boat shoe brand that turns 80 this year, is launching a global marketing campaign targeting a younger demographic it has dubbed the 'Intrepids'…
Garmin Throws Support Behind Spinal Cord Research
Garmin International Inc. will release a special edition of its Vívofit 2 activity tracker as part of a new global partnership with the Wings for Life World Run…
Dorel Sports Names President of Pacific Cycle
Dorel Sports named Bob Kmoch as president of its Pacific Cycle Group operating division, where he has been serving in a dual role as both interim president and CFO…
REI Begins Selling German-made Ghost Bikes
Recreational Equipment Inc. (REI) has begun selling German-made Ghost bicycles exclusively in the United States as part of its previously disclosed deal with Accell North America…
Aramark Funds Five College Outdoor Clubs
Aramark, which provides food and hospitality services for national and state parks, awarded five universities Outdoor Nation Activation Grants to increase outdoor recreation within their campus communities…
Nantahala Outdoor Center Joins Grassroots
Nantahala Outdoor Center, one of the largest, oldest and most highly regarded whitewater outfitters and schools in the nation, has joined the Grassroots Outdoor Alliance, which provides purchasing, networking and other services to more than 100 independen
Gerber Names Brad Webb VP of Sales
Gerber welcomed Brad Webb as its new vice president of sales. Webb was most recently vp of sales operations with Plano Synergy and has extensive experience in the hunting, outdoor recreation and sporting goods markets…
New Podcast Series Features Chats With Industry Luminaries
Verde Brand Communications Founder and CEO Kristin Carpenter-Ogden has launched a podcast aimed at helping entrepreneurs in the active outdoor lifestyle markets…
Arc’teryx Names EMEA Consumer and Channel Marketer
Arc'teryx has named Stéphane Tenailleau as senior manager, EMEA consumer and channel marketing, making her responsible for brand marketing strategy throughout the region…
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