Timbuk2 is sponsoring the 2015 Red Hook Criterium Championship Cycling Series, which will take place at a track in Brooklyn on Saturday, April 25…
Author: Charlie Lunan
Nominations for Europe’s OutDoor Industry Award Due June 16
OutDoor 2015, Europe's primary trade show for the human-powered outdoor industry, is accepting nominations for the 10th OutDoor Industry Award…
German Smart Bike Company Raises $4MM
COBI, a German developer of connected biking systems, is poised to receive more than $4 million from European investors for production and establishment of distribution, marketing and customer service…
Pelican International Names Midwest Rep Agency
Pelican International has hired Larson Brothers LCC as its sales agency in the Midwestern states…
NRDC Works with Fashion Brands to Reduce Pollution in Chinese Textile Sector
Over 30 Chinese textile mills, many of which create clothing for major high-volume apparel brands and retailers including Target, Gap Inc., Levi Strauss and Company and H&M, are saving $14.7 million annually by adopting simple efficiency measures in their
JD Sports Fashion Posts Strong Fiscal 2014 Results
JD Sports Fashion Plc reported strong demand for international sports footwear brands helped propel it to record annual profits before taxes and exceptional items in the fiscal year ended. Jan. 31 despite a tough second half at its outdoor specialty banne
Avex Names New Director of Sales
Avex, a leading reusable water bottle brand for outdoor adventurers, hired Matt Patterson as director of sales. In this new position, Patterson will lead the company’s sales strategy and product development…
Pou Sheng Issues Positive Warning Alert
Pou Sheng International (Holdings) Limited, which is the largest distributor of international branded athletic apparel and footwear in the People's Republic of China, warned investors Wednesday that it is likely to report better than expected results
Sen. Ayotte and US Rep. Polis Honored for Supporting Outdoor Industry
Outdoor Industry Association (OIA) presented Senator Kelly Ayotte (R-NH) and Representative Jared Polis (D, CO – 2nd) with their 2015 Friend of the Outdoor Industry Award for their leadership on industry issues and for their support of legislation that pr
Vista Outdoor Chariman and CEO Honored by EY
Vista Outdoor Inc. Chairman and CEO Mark DeYoung has been named as a finalist for EY's Entrepreneur of the Year award for the Utah region…
Specialized Renews Sponsorship of Women’s Event at Le Tour de France
Specialized Women have signed a three-year sponsorship agreement with race organizer Amaury Sport Organization (A.S.O.) to continue as the Official Performance Bike sponsor of the La Course by Le Tour de France held for the first time in 2014…
Big Rock Sports Honored by Hornady Manufacturing
Hornady Manufacturing Company recently honored Big Rock Sports, LLC, as a 2014 “Distributor of the Year,” for increasing its ammunition, accessories and black powder sales during a pivotal year for shooting sports manufacturers…
Grayl Adds Sales and Customer Service Managers
Grayl, a startup out of Seattle and maker of the Water Filtration Cup, has hired two new employees to support current growth and expand sales efforts…
Conservation Alliance Members to Gather in Ventura
The Conservation Alliance is kicking off its 2015 Backyard Collective season this week in Ventura, CA…
Life Time Fitness Deal Cleared by Anti-Trust Regulators
Federal regulators cleared the way for a proposed $4.0 billion acquisition of Life Time Fitness Inc. by affiliates of Leonard Green & Partners and TPG….
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal