Grayl, a startup out of Seattle and maker of the Water Filtration Cup, has hired two new employees to support current growth and expand sales efforts.

Shawn Penrod has been hired as sales director. Penrod brings over 20 years of experience in the outdoor industry, previously with K2 Sports and Vail Resorts.

“I am so excited to be joining an already amazing Grayl team that has its sites on nothing short of revolutionizing the way we filter water,” Penrod said. “Nothing but great things lay ahead for this brand and I am thrilled to be on board.”

Grayl has also hired Brett Steele, a 10-year customer service veteran, to manage customer service and support operations functions. These new roles will allow Grayl to grow sales channels and respond to increasing demand more effectively.

“We are thrilled to add Shawn and Brett to our team. Grayl has completed its first full year of sales and we are looking forward to great opportunities in 2015 and beyond,” said CEO and Founder, Nancie Weston. “We launched Grayl with a lean team, and with the inflow of experienced talent we are now better positioned for expansion and growth.”

Seattle-based Grayl is distributed internationally and is committed to making practical and durable filtration and purification. Grayl’s unique and patent-pending Water Filtration Cup that “Works like a French Press!” is sold in more than 300 retail locations and the company has been featured in many media outlets, including: Men’s Journal’s Top 50 Gear of 2015, Outside Magazine Top Hiking Tech in Spring 2014, and 50 Campfires Top Gear 2014. Grayl also won the Innovation Award at the Chicago Housewares show in 2014 and was one of GeekWire’s “Seattle 10” most innovative Seattle startups in December 2014.
Grayl’s interchangeable filters make clean, safe water for every occasion, whether at the tap, on the trail, or when faced with the rigors of international travel. The Tap filter removes many chemicals and heavy metals, TRAIL adds protection from bacteria and protozoan cysts, and the Travel provides the ultimate defense against viruses while traveling in developing countries.