Kane Footwear Releases Limited Edition Shoe

Kane Footwear, the renewably-sourced active recovery footwear brand, partnered with Athletic Brewing Company to create a limited-edition recovery shoe featuring Athletic’s non-alcoholic IPA, Run Wild colorway.  “We’re excited to partner with Athletic Brewing to release a shoe inspired by a like-minded brand dedicated to athlete recovery,” said John Gagliardi, founder and CEO, Kane Footwear. “We […]

Oru Kayak’s Lake Kayak Is Its Lightest And Most Affordable Model

Oru Kayak has launched its most ambitious origami boat design. Composed of two loose parts, Oru Kayak’s Lake assembles in under two minutes. Reduced weight and ease of assembly define Oru Kayak’s Lake model. At 9′ X 32″ wide, the Lake has only two loose components: a single sheet of double-layered polypropylene, which forms the […]

Jack Wolfskin’s New 3D-Printed Aerorise Carry System Drastically Improves Hiking Pack Design While Maintaining Sustainable Design.

IDSTEIN, Germany (June 2022) – Jack Wolfskin, the leading manufacturer of outdoor gear in Europe, seeks to drastically improve hiking pack design and eliminate common pain points around weight, durability, and ventilation with the new 3D-printed Aerorise Carry System. The 3D Aerorise Carry System utilizes four independent 3D-printed panels on the shoulders and lower back […]

Climate Neutral And Novato Create Brand Emissions Estimator

Novata, an ESG data management platform and Climate Neutral, the 501(c)(3) nonprofit formed a partnership to provide private companies with an ESG solution that simplifies the process of collecting carbon data. Climate Neutral’s Brand Emissions Estimator (BEE) is now integrated into Novata’s platform so that customers to estimate their total carbon inventory.  “Novata and Climate […]

German-Based Design Pioneers Partner to Launch Limited Edition Collection: Jack Wolfskin x Highsnobiety

Jack Wolfskin, the leading UK outdoor gear and apparel manufacturer, and Highsnobiety, the media platform that defines style, are excited to launch a limited-edition apparel collection that defies convention while maintaining classic outdoor design with premium weather protection. The Jack Wolfskin x Highsnobiety collaboration strives to get more people outdoors and aligns with the launch […]

Jack Wolfskin Advances Sustainable Design With Terraventure 22L Pack

Jack Wolfskin introduces a sustainable daypack that prioritizes performance through sustainability-conscious construction.  The Terraventure 22L daypack is made entirely from recycled fibers—from the sewing thread to the webbing and zippers, and the manufacturing process upcycles over fourteen one-liter PET bottles per pack. The body and base of the pack are made with recycled ripstop polyester, […]

Kane Footwear Releases Earth Day Limited-Edition Collection

Kane Footwear, a health for your body and the planet brand, released a limited edition Tropic/Dark Earth Speckle colorway to celebrate ocean health and its commitment to sustainable best practices.  Kane’s flagship Revive slip-on lifecycle – from harvesting the raw materials for its sugarcane-based shoes to shipping in FSC-certified packaging – is planned to ensure […]

Jack Wolfskin Terraventure Texapore Hiking Boots: Small Footprint, Big Strides In Footwear Performance

Jack Wolfskin will introduce sustainable design to market with its Terraventure Texapore hiking boot.  The hiking boots, available in mid- and low-ankle height, eliminate PFCs from manufacturing while using nearly 100 percent recycled materials. The technical hiking boot will be manufactured with recycled and sustainably-sourced uppers, membranes, liners, midsoles, and outsole materials.  Aspiring to eliminate […]

Gnarly Nutrition Partners With Epic Race Series

Gnarly Nutrition announced its partnership with the Women’s Epic Race series. Established last year and held in Utah for women runners of all levels, the deal outlines that Gnarly will supply hydration products for participants while running the course. This year’s two running events will be held at Brian Head Resort, a 5.1-mile course with […]

37.5 Technology Incorporates Enhanced Biodegradation (+EB) Into Products

Cocona Labs, the manufacturer of temperature-regulating 37.5 technology, announced that after four years of testing, all 37.5 fibers and yarns will incorporate Enhanced Biodegradation (+EB) technology to accelerate the natural biodegradation of synthetic textiles in landfills.  Based on its lab tests, “37.5 +EB fibers are projected to biodegrade 50-to-80 percent in 80-to-100 years so that […]

Swiftwick launches Flite XT TRAIL Line Of Socks

Swiftwick announced the launch of its Flite XT Trail line of trail socks combining Merino wool and its GripDry Fiber with stability technology. The line offers a solution to uneven terrain and variable trail conditions. Proprietary GripDry Fiber, incorporated into the heel and forefoot of the sock, uses micro treads for traction and grip inside […]

Kane Footwear Collaborates With Brian Mazza To Launch Athlete-Designed Shoe

Kane Footwear is releasing its first collaborative design of the Revive recovery shoe with athlete and entrepreneur Brian Mazza. The shoe features earth tones and a printed message on the shoe’s sole that reflects Mazza’s story and mission: Nothing Changes if Nothing Changes.  “I’m constantly beating myself up training, so it’s important for me to […]

Gnarly Nutrition Adds Ultrarunner Dylan Bowman To Athlete Team

Gnarly Nutrition announced it signed ultrarunner Dylan Bowman to its athlete team. “I’m excited to join the Gnarly Nutrition team and am glad they had the vision to create such a unique partnership,” said Bowman. “Not only is Gnarly supporting me as an athlete, but they’ll also be a critical sponsor for the Freetrail Podcast […]

Jack Wolfskin’s Strategic Brand Repositioning

Jack Wolfskin’s FW22 collection represents the brand’s latest strategic direction under CEO Richard Collier; and its core message, “We Live to Discover,” includes a “subtle revision” of its corporate logo, the wolf paw. “Jack Wolfskin was forged around a campfire over 40 years ago. We are now taking the brand back to its roots,” said […]