Authentic Brands Group (Authentic) has partnered with Velocity Global Brands (Velocity) for Lucky Brand workwear. Through the agreement, Velocity will design, manufacture and distribute men’s and women’s workwear across the U.S. and Canada for the denim and lifestyle brand.
“The partnership with Velocity comes at a very exciting time for Lucky Brand,” said Alexandra Rodriguez, vice president of brand, Nautica and Lucky Brand at Authentic. “Growing the brand’s range to include workwear creates another way for consumers to integrate Lucky Brand’s signature style into all aspects of their lives.”
The Lucky Brand workwear collection features a range of protective apparel, including coveralls, overalls, bibs, scrubs, and outerwear, with triple needle stitching, water and odor resistance, and quick-dry capabilities.
“We are thrilled to expand our partnership with Authentic for Lucky Brand to bring their workwear clothing category to life,” said Chris Laurita, co-CEO of Velocity Global Brands. “We look forward to offering the Lucky Brand consumer the opportunity to wear their favorite brand at work.”
The Lucky Brand Workwear collection will be available through select department and specialty stores beginning in Fall 2024.
Image courtesy Lucky Brand
